DGM - PA Offer Marketing

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DGM - PA Offer Marketing

Bangalore, Karnataka, India

Bangalore, India

Marketing and Communication

134992

Hybrid

Job Description

Job Description

PA Offer Manager

Role context: Ready to drive a meaningful IMPACT in shaping how we bring offers to market? This role bridges global offer strategy with India market execution for Process Automation, combining portfolio ownership and roadmap, go-to-market leadership, commercial performance, and customer-backed innovation across industrial automation segments.

(Why Position exists)

• Lead and grow Process Automation Offer portfolio for Greater India with ownership of offers across ePAC Controllers, DCS, Open SDA, connectivity and related software’s.

• Translate global Process Automation offer roadmaps into India-relevant portfolio choices, unique value propositions, launch priorities, pricing actions and sales enablement.

• Build a differentiated offer strategy for target segments with sharp focus on growth, profitability and market-share expansion.

• Champion OPEN software-defined open automation by positioning hardware-independent, interoperable and application-centric architectures that reduce vendor lock-in and improve agility for customers.

• Act as the strategic and operational reference point between Global teams, India Sales, Segment Marketing, Prescription, Channel Ecosystem and customers to drive end-to-end offer lifecycle performance.

REQUIREMENTS

Educational Qualifications

Must have

BE/BTech in Electrical, Electronics, Instrumentation or equivalent engineering discipline.

Good to have

Discrete & Process Automation Exposure,

MBA / PGDM, product management certification, commercial strategy exposure, or specialization in industrial software / digital transformation

Job Experience

Overall Experience

8+ years

Relevant Experience

6+ years in PLC/DCS/SCADA, process control architectures, automation software, portfolio management, go-to-market execution, or customer-facing solution positioning.

COMPETENCIES REQUIRED

Must to have

Good to have

Technical Competencies

• Strong understanding of PLC, DCS, SCADA, industrial networks, cybersecure architectures and process control applications.

• Segment depth in Heavy Industries, Infrastructure, NEL or hybrid/process industries.

• Domain knowledge of software-defined open automation concepts: decoupling software from hardware, open standards, interoperability, reusable libraries and modular application design.

• Exposure to EcoStruxure Automation Expert, AVEVA, UAO, OT/IT convergence, AI-enabled operations and cybersecurity.

Functional competencies

• Offer strategy, portfolio lifecycle management, product launch, go-to-market planning, pricing, forecast/pipeline governance and business performance tracking.

• Ability to convert market intelligence, competitor activity and customer pain points into offer gaps, roadmap asks, value propositions and sales plays.

• Strong presentation, stakeholder management and influencing skills across sales, global teams, prescription, channels, SI partners and customers.

• Experience with Salesforce bFO/CRM, Power BI, PIM, Excel, PPT, financial analysis, pricing corridors, business case development and partner ecosystem activation.

Behavioral Competencies

• Customer-first & mission-based mindset, strategic clarity, ownership, collaboration, structured execution and ability to influence without authority.

• Self-learner with curiosity for digital automation shifts, comfort with ambiguity, strong communication discipline and ability to simplify complex automation topics for commercial teams.

• Cross-cultural collaboration, and ability to build communities of practice with sales, segment and Channel Ecosystem.

Nature / Scope of Responsibility

Level

Measurement

Portfolio strategy and growth

Own the India Process Automation offer strategy, portfolio priorities, market segmentation, offer gaps and 3-year growth roadmap for process automation.

Full

Pipeline growth, market share movement, portfolio revenue and margin quality.

Go-to-market and launch execution

Define launch plans, value propositions, pricing guidance, sales playbooks, customer messaging and enablement kits for PA offers.

Full

Launch readiness, sales adoption, campaign impact, opportunity conversion and feedback from sales/channels.

Software-defined open automation evangelization

Build India relevance for open, software-defined automation by enabling customers and internal teams on hardware-independent, interoperable, application-centric architectures that connect OT/IT and reduce lock-in.

Full

Qualified SDA opportunities, SI/customer workshops, reference architectures, partner enablement and customer proof-points.

Customer and segment intimacy

Engage key end users, EPCs, consultants, OEMs, system integrators and strategic accounts to capture pain points, validate value propositions and shape demand.

Full

Customer meetings, prescriptions, solution influence, segment insights and validated opportunity pipeline.

Roadmap influence

Represent India needs with global offer teams, convert market gaps into roadmap asks, and ensure India readiness on new releases, localization needs and commercial policies.

Full

Roadmap inputs accepted, localization actions, escalation closure and offer availability/readiness.

Commercial governance

Track revenue, margin, pricing discipline, pipeline, competitor movement, win/loss insights and portfolio health; recommend corrective actions.

Full

Business review cadence, forecast quality, pricing compliance, action closure and profitability improvement.

Ecosystem and SI activation

Develop SI/channel ecosystem capability around PA Solutions, including tech