Performance Marketing & Personal Branding Executive

Performance Marketing & Personal Branding Executive

Location

Coimbatore

Experience

0–2 years

Qualification

Any Graduate / Digital Marketing Graduate

Employment Type

Full-time

About the Role

We are looking for a young, energetic and highly driven Digital Marketing & Personal Branding Executive to join our team in Coimbatore.

This role is ideal for someone who is a natural go-getter, loves digital marketing, understands social media trends, and wants to learn how to build a powerful personal brand.

You will work closely with the founder to manage Meta Ad campaigns, Google Business Profile (GMB), social media content and personal-branding videos.

We are looking for someone who doesn’t simply wait for instructions but takes ownership, experiments, learns quickly and gets things done.

Key Responsibilities

Meta Ads Management

• Plan, create, manage and optimize Facebook & Instagram (Meta) Ad campaigns
• Set up campaigns for lead generation, engagement, reach and conversions
• Monitor campaign performance, CPL, CTR, leads and other key metrics
• Test different audiences, creatives, copies and campaign strategies
• Identify opportunities to improve campaign performance and ROI
• Prepare regular performance reports and insights

Google Business Profile / GMB Management

• Manage and optimize Google Business Profile
• Regularly update posts, photos, offers and business information
• Monitor and respond to reviews
• Improve local visibility and engagement
• Track profile performance, calls, searches and customer actions

Personal Branding & Content

• Work closely with the founder to build and strengthen his personal brand
• Research trending topics relevant to business, entrepreneurship, leadership, sales, mindset and personal growth
• Suggest ideas for Reels, Shorts and other video content
• Develop strong video hooks, concepts and content angles
• Assist in writing short-form video scripts
• Convert ideas and experiences into engaging social-media content
• Keep track of current social media trends and formats

Content & Creative Coordination

• Coordinate with designers, video editors and other team members
• Brief the creative team clearly on required content
• Review creatives before publishing
• Maintain a consistent brand voice across platforms
• Suggest new content formats and experiments

What We Are Looking For

We are looking for someone who is

• Young, energetic and enthusiastic
• A natural go-getter
• Highly proactive and takes initiative
• Positive and solution-oriented
• Curious and willing to learn
• Comfortable working in a fast-paced entrepreneurial environment
• Creative and full of ideas
• Good at communication and coordination
• Interested in digital marketing, social media and personal branding
• Someone who follows Instagram, YouTube, Facebook and current digital trends
• Willing to experiment, test and learn rather than simply follow instructions

Skills Required

Must Have

• Basic to good understanding of Meta Ads Manager
• Understanding of Facebook & Instagram marketing
• Google Business Profile / GMB knowledge
• Good written communication
• Basic understanding of content marketing
• Ability to write or develop video content ideas
• Analytical mindset and ability to understand campaign metrics

Good to Have

• Experience with Canva
• Basic knowledge of video editing
• Knowledge of Instagram Reels / YouTube Shorts
• Copywriting skills
• Experience with lead-generation campaigns
• Knowledge of Google Analytics / Looker Studio
• Understanding of AI tools for content creation

Qualification

• Any Graduate
• Digital Marketing certification/course is an advantage
• Fresh graduates with strong practical knowledge and the right attitude are welcome to apply

The Person We Want

We are not looking only for a “Digital Marketing Executive.”

We are looking for someone who can say

“Give me a goal. I’ll figure out how to achieve it.”

If you are someone who enjoys taking ownership, loves experimenting with digital marketing, constantly comes up with ideas and gets excited when a campaign or video performs well — you could be the person we’re looking for.

Growth Opportunity

This role offers the opportunity to work closely with an entrepreneur and gain hands-on exposure to

• Performance Marketing
• Personal Branding
• Lead Generation
• Content Strategy
• Social Media Marketing
• Video Content
• Community Building
• Entrepreneurship

You will have significant scope to learn, experiment, take ownership and grow with the organization.

How to Apply

Send your CV + a short introduction about yourself + examples of any Meta campaigns, social-media pages or content you have worked on.

Location

Coimbatore

Position

Performance Marketing & Personal Branding Executive

Pay

₹18,000.00 - ₹20,000.00 per month

Work Location

In person