Business Development Executive (BDE)

Job Description

Role

Marketing & Admissions Manager

Department

Marketing & Admissions

Location

Bengaluru

Reporting To

Executive Director

Job Summary

The Marketing & Admissions Manager will be responsible for planning and executing community outreach initiatives, generating admissions leads, managing the admissions funnel, and ensuring maximum student enrollments. The role involves leading outreach campaigns, events, lead nurturing, counselling, admissions documentation, CRM management, and post-admission engagement.

Key Responsibilities

Community Outreach & Marketing

• Plan and execute apartment campaigns, mall activations, roadshows, exhibitions, open houses, and school outreach programs.
• Organize science fairs, STEM workshops, inter-school competitions, summer camps, and community engagement activities.
• Develop partnerships with apartments, preschools, corporates, and local organizations.

Coordinate branding, promotional campaigns, and marketing collateral.

• Manage event logistics, vendors, budgets, and execution.
• Track event performance and return on investment (ROI).

Admissions & Counselling

• Manage the complete admissions cycle from enquiry to enrollment.
• Ensure prompt response to enquiries via phone, WhatsApp, email, and walk-ins.
• Conduct counselling sessions, campus tours, and parent interactions.
• Guide parents on curriculum, admission procedures, fee structure, and documentation.
• Monitor daily follow-ups and ensure timely conversions.
• Oversee admission documentation and student onboarding.
• Maintain accurate CRM records and prepare admissions reports.

Team Management

• Lead Outreach Executives, Telecallers, Counsellors, CRM Executives.
• Assign targets, monitor performance, and provide regular coaching.
• Coordinate with the Principal, Academic Team, and Management for admissions planning.
• Ensure compliance with school policies and admission guidelines.

Key Performance Indicators (KPIs)

Number of outreach activities/events conducted

Event participation and community engagement

Leads generated

Cost Per Lead (CPL)

Response time to enquiries

Contact rate

Counselling appointments

Campus visits

Visit-to-admission conversion rate

Overall admission conversion rate

Cost Per Admission (CPA)

Admission yield rate

Enquiry-to-admission turnaround time

Event ROI

Parent satisfaction and retention

Qualification

• Bachelor's or Master's Degree in Marketing, Business Administration, Education, or related field.
• 4–7 years of experience in school admissions, marketing, business development, or educational outreach.
• Strong leadership, communication, counselling, and relationship management skills.
• Proficiency in CRM tools, Microsoft Office, and admissions reporting.

Pay

₹30,000.00 - ₹40,989.44 per month

Work Location

In person