Brand Marketing Manager

Home

/

Jobs

/

Coins.ph

Brand Marketing Manager

Coins.ph

Taguig City, Metro Manila, Philippines

Posted 3 days ago

Apply

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities

Develop and drive the go-to-market brand strategy for Coins.ph 's brand and products.

Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.

Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment

Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams

Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration

Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage

Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships

Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

What we expect from you

3-5+ years of experience in brand marketing

Track record of spearheading brand launches and marketing campaigns that drove significant business results

Demonstrated ability to build relationships with key stakeholders and influence at all levels

Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast Asia

An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you'll optimize and launch based on learnings

Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact

Project management, prioritization skills & ability to manage multiple projects at different stages of development

A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Exceptional project & time management skills

Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker

Ability to anticipate issues and resolve them based on sound business judgment

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

About Coins.ph

Coins.ph, founded in 2014 in Manila, is the Philippines' leading crypto wallet and payments app with 18M+ registered users. Acquired by Gojek then spun out, it offers PHP trading, bills payment, remittance and GCash interoperability, licensed by the Bangko Sentral ng Pilipinas. It bridges cash and crypto for everyday Filipino use.ph lists 123 roles — one of the largest APAC hiring footprints here — across engineering, operations, compliance and growth in Manila and remote. Candidates should value financial inclusion, mobile-first product and operating under local regulation. Coins.ph is the leading regulated digital wallet and crypto exchange in the Philippines, providing millions of users with mobile payments, remittance rails, and spot trading.

coins.ph

View all 117 roles at Coins.ph

Disclaimer: Do your own research. All engagements and interactions are pursued at your own discretion. Hashtag Web3 assumes no responsibility or liability for any actions or outcomes.