SEO & SEM Specialist

Job Title

SEO & SEM Specialist

Location

Hyderabad / Pune / Hybrid

Experience

2–3 Years

Job Summary

We are seeking a hands-on SEO & SEM Specialist with 2–3 years of experience in SEO, paid search, and B2B digital marketing.

What this role does

Own both organic (SEO) and paid (Google and LinkedIn Ads) search for a P99Soft — the goal is to bring in the right kind of website visitors and turn them into qualified leads, not just traffic.

Day-to-day responsibilities

Research what potential prospects/customers are searching for, and build keyword strategy around it

Optimize website pages (blogs, service pages, landing pages) so they rank better on Google

Fix technical SEO issues (site speed, broken links, mobile issues, etc.)

Run and manage Google and LinkedIn Ads campaigns — budgets, targeting, keywords, ad copy

Track what's working using GA4, Search Console, and conversion data

Improve landing pages to convert more visitors into leads (A/B testing, fixing weak CTAs, etc.)

Work closely with Content, Design, Web Development, Sales/SDR and internal teams for the right messaging and quality of leads

Send weekly/monthly reports showing performance improvement and next steps

Must-have skills

SEO (on-page + off-page + technical)

Google Ads / LinkedIn Ads paid search

GA4, Search Console, Tag Manager

SEO tools (SEMrush, Ahrefs, Screaming Frog)

Landing page optimization

B2B Digital lead-gen experience

Nice-to-have

Background in IT/SaaS/Tech companies

CRM experience (Salesforce, HubSpot, Zoho and similar)

A/B testing, backlinks, AI search optimization exposure

Benefits

Competitive salary and performance-based bonuses.

Comprehensive health insurance.

Paid time off and flexible working hours.

Professional development opportunities and support for continuing education. Udemy Learning Licenses to enhance skills and stay up-to-date with the latest technology.

P99soft is an equal-opportunity employer

P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.

Life@P99soft

At P99soft, we believe in creating a work environment that balances professional excellence with personal well-being. Our vibrant office culture is built on mutual respect, inclusivity, and a shared passion for innovation. We host regular team-building activities, workshops, and social events to foster a sense of community and collaboration among our employees. Join us and be part of a team that values your contributions and supports your growth

About Us

P99soft is a leading IT Services and IT Consulting company dedicated to making our customers' business operations seamless by providing them with digital services and applications using the latest technologies. We are committed to bringing excellence to all our creations. We need passion, empathy, and being customer-focused to achieve technical excellence. We believe in transparency through open communication and work with honesty and integrity while dealing with our customers and partners.

Our Vision: “To lead digital transformation for our customers, delighting them at every step, while empowering our employees and fostering success.”

Our Mission: “To attain our objectives within a framework of integrity, transparency, and respect for our clients, employees, partners, and the community, fostering mutual trust and sustainable growth.”

Journey towards digital transformations begins here. Our talented teams help you make informed decisions, enhance operation efficiencies, create state-of-the-art visual interfaces, and design dynamic workflows to bring a better customer experience. Our engineering teams take complete ownership of assigning the right talent and architecting solutions using the latest technologies.