Digital Marketing Specialist

Key ResponsibilitiesPlan and manage Google Ads campaigns including Search, Display, and YouTube Ads. Create, manage, and optimize Facebook & Meta Ads campaigns . Develop and execute lead generation campaigns . Monitor campaign performance, conversions, CPL, ROI, and other key metrics. Conduct audience research, targeting, and retargeting. Create and test different ad creatives, copies, audiences, and campaigns. Manage Meta Business Manager and Google Ads Manager . Analyze campaign data and prepare regular performance reports. Continuously optimize campaigns to improve lead quality and reduce cost per lead. Coordinate with the content/design team for ad creatives and marketing materials. Required SkillsStrong knowledge of Google Ads & Meta Ads . Hands-on experience in Lead Generation Campaigns . Knowledge of Facebook Ads Manager / Meta Business Suite . Understanding of Google Analytics, conversion tracking, and pixels . Strong analytical and problem-solving skills. Ability to manage multiple campaigns and budgets. Good understanding of digital marketing funnels and customer acquisition. Experience 2+ years of experience in Digital Marketing / Performance Marketing preferred. Preferred CandidateSomeone who is data-driven, creative, target-oriented, and experienced in generating quality leads through paid advertising.