Assistant Sales & Marketing Manager

Role Overview

As a Marketing Executive, you will be responsible for executing marketing campaigns, managing digital presence, coordinating events, and contributing to brand growth and lead generation strategies. You’ll play a key role in shaping the dealership’s image and driving customer engagement.

Key Responsibilities1. Digital Marketing

Manage social media platforms (Instagram, Facebook, YouTube, LinkedIn).

Coordinate with creative teams/agencies for content creation.

Run digital advertising campaigns (Google Ads, Meta Ads).

Monitor analytics and generate monthly reports on digital performance.

Events & Activations

Plan and execute local events

ride-outs, customer meetups, product launches, etc.

Collaborate with BMW Motorrad India for brand-led campaigns.

Coordinate logistics, invites, and follow-up communication.

CRM & Lead Management

Maintain the customer database (DMS/CRM tools).

Execute email/SMS/WhatsApp campaigns to generate and nurture leads.

Work with the sales team to track lead conversion.

Branding & Communication

Ensure brand guidelines are followed across all marketing materials.

Design and distribute dealership-specific promotional materials (flyers, merchandise, etc.).

Support showroom branding and in-store promotions.

Partnerships & PR

Identify potential brand collaborations and sponsorships.

Manage influencer engagement in line with BMW brand policies.

Prepare press releases and coordinate with automotive media (if required).

Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field.

1–3 years of experience in marketing, preferably in automotive or luxury sectors.

Strong written and verbal communication skills.

Familiarity with digital marketing tools (Google Analytics, Meta Business Suite, etc.).

Passion for motorcycles and premium/luxury brands is a strong plus.

Ability to work independently and manage multiple campaigns simultaneously.

What We Offer

Competitive salary + incentives

Opportunity to work with a global luxury brand

Dynamic and passionate work environment

Exposure to the premium automotive market

Job Type

Full-time

Pay

₹50,000.00 - ₹60,000.00 per month

Benefits

Cell phone reimbursement

Health insurance

Provident Fund

Work Location

In person

Pay

₹31,298.04 - ₹62,717.89 per month

Benefits

Food provided

Paid sick time

Paid time off

Provident Fund

Work Location

In person