Manager - Accessories Business Dev.

Responsibilities & Key Deliverables

The Manager for Zonal Sales in Accessories Business will have to drive accessories business growth across assigned dealerships within the zone by ensuring achievement of sales targets, improving penetration, enhancing dealer capability, implementing OEM initiatives, and delivering profitable growth through effective planning, execution, and stakeholder management. Key responsibilities include the following

Business Planning & Sales Management

Drive achievement of monthly, quarterly, and annual accessories sales targets across assigned dealerships.

Monitor zonal performance through regular review of retail sales, billing, orders, and penetration levels.

Prepare dealership-wise action plans to bridge gaps against targets.

Ensure timely order placement and inventory availability for key accessories.

Track business KPIs including

Accessories Revenue

Accessories Per Vehicle

Penetration %

Category-wise Sales

Dealer-wise Achievement

Dealer Network Management

Build strong relationships with dealer principals, general managers, sales heads, and accessories teams.

Conduct dealership reviews to identify business opportunities and improvement areas.

Support dealer onboarding for new accessories programs and initiatives.

Ensure compliance with OEM accessories policies and processes.

Retail & Penetration Enhancement

Drive accessories enquiry generation from vehicle booking stage.

Improve variant-wise and model-wise accessories penetration.

Develop localized sales plans for key products and campaigns.

Ensure effective implementation of bundled and financed accessories programs.

Training & Capability Development

Conduct regular training programs for

Accessories Managers

Sales Consultants

Delivery Teams

Fitment Technicians

Improve product knowledge, selling skills, and retail processes.

Coordinate with training teams for new product launches and certification programs.

Product Launch & Marketing Support

Support implementation of new accessories product launches.

Ensure display readiness and communication of product benefits to dealer teams.

Monitor market feedback and customer requirements.

Share insights for product improvements and new product development.

Operations & Inventory Management

Monitor inventory health across dealerships.

Control slow-moving and non-moving stock.

Ensure optimum stock availability for fast-moving accessories.

Coordinate with supply chain and vendor teams for timely replenishment.

Customer Experience & Quality

Ensure accessories fitment quality and adherence to SOPs.

Drive customer satisfaction related to accessories sales and installation.

Address customer escalations and quality concerns.

Support implementation of fitment standards across dealerships.

Performance Monitoring & Reporting

Publish periodic business performance reviews.

Analyse dealership-wise sales trends and penetration reports.

Identify opportunities for business growth and corrective actions.

Present zonal performance updates to senior management.

Education Qualification

MBA / PGDM in Sales, Marketing

Bachelor's Degree in Engineering, Automobile, Management, or equivalent.

General Experience

5-10 years of experience in Automotive OEM, Auto Ancillaries, Accessories Business, Retail Sales, Dealer Development, or Aftermarket Operations.

Experience of handling dealer networks and zonal business management preferred.

Preferred Industries

Passenger Vehicle OEMs

Automotive Accessories & Aftermarket Industry

Auto Retail & Dealer Network Management

Travel Requirement

Extensive travel across the assigned zone (60-70%) for dealer visits, business reviews, training, and market development activities.

Key Skills

Functional Skills

Automotive Accessories Business

Dealer Network Management

Sales Planning & Forecasting

Business Analytics

Inventory Management

Product Launch Management

Behavioural Skills

Leadership & Team Management

Stakeholder Management

Negotiation Skills

Problem Solving

Communication & Presentation Skills

Result Orientation

Data-Driven Decision Making

Job Segment

Engineer, Automotive, Engineering