Digital Marketing Manager

JOB DESCRIPTION – DIGITAL MARKETING MANAGER

Designation

Digital Marketing Manager

Department

Marketing / Business Development

Reports To

Hospital Administrator / Management

Location

Cosmic Heart Institute & Super Speciality Hospital Goarkhpur UP-273001

Employment Type

Full-Time

Job Purpose

To develop, execute, and manage the hospital's digital marketing strategy to increase brand awareness, patient engagement, online visibility, enquiries, appointments, and overall digital presence while ensuring that all communication follows hospital policies and applicable healthcare advertising guidelines.

Key Roles & Responsibilities

Develop and implement the hospital's overall digital marketing strategy.

Plan and manage digital campaigns across Google, Meta, Instagram, YouTube, and other relevant platforms.

Manage the hospital's social media accounts and maintain a consistent brand presence.

Create and coordinate content including posts, reels, videos, blogs, patient-education content, and promotional campaigns.

Plan monthly content calendars and campaign schedules.

Manage Google Business Profile and improve the hospital's local online visibility.

Monitor website performance, traffic, enquiries, and online appointment conversions.

Coordinate with website developers/content teams for website updates and improvements.

Plan and manage SEO activities to improve organic search visibility.

Conduct keyword research and monitor search-engine rankings.

Manage paid advertising campaigns, including Google Ads and social media advertising.

Monitor campaign budgets, leads, cost per lead, conversions, and return on marketing spend.

Analyze digital marketing data using appropriate analytics and reporting tools.

Prepare regular digital marketing performance reports for management.

Track competitors, market trends, audience behavior, and relevant healthcare digital trends.

Develop strategies for increasing patient enquiries, appointment bookings, and engagement.

Coordinate with doctors and clinical departments for medically appropriate content and campaigns.

Ensure that patient testimonials, photographs, videos, and other patient-related content are used only with appropriate authorization/consent.

Maintain confidentiality of patient information and ensure that marketing activities do not disclose unauthorized patient data.

Coordinate with external agencies, designers, photographers, videographers, influencers, and other vendors when required.

Manage online reviews and coordinate appropriate responses to patient feedback.

Support hospital events, health camps, awareness programs, doctor promotions, and other marketing initiatives through digital channels.

Maintain proper records of campaigns, creatives, leads, budgets, and performance.

Perform any other marketing-related responsibilities assigned by the Hospital Administrator / Management.

Qualification & Eligibility

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.

Relevant certification in Digital Marketing, SEO, Google Ads, Meta Ads, or Analytics will be an advantage.

Previous experience in digital marketing, preferably in healthcare/hospital marketing, will be preferred.

Strong knowledge of social media platforms, digital advertising, SEO, content marketing, and analytics.

Required Skills

Digital marketing strategy and campaign management.

Social media management.

SEO and Google Ads

Pay

₹6,599.95 - ₹59,327.79 per month

Benefits

Flexible schedule

Work Location

In person