Senior Manager - Regional Sales, POS & CBSF

Senior Manager - Regional Sales, POS & CBSF

New Delhi, India

JOB DESCRIPTION

About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees

Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees

Dynamic, Inclusive and Diverse team culture

Gender Neutral Policy

Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits

Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

RSM in Distribution Sales is responsible for sales of various SBI Card products in an assigned geography through one or more of the channels available (Open Market, Cobrand, Tele Sales, Digital and LG). The geography consists of group of cities/state and is managed through a large team of NFTEs being led by ASMs manning all distribution points available or the call center engaged in working on leads originating from various digital journeys. The team span under this role would be a group of ASMs and extended team of NFTEs comprising of Relationship Executives (RE), Team Leaders/Relationship Managers (TLs/RMs), Unit Managers and Back-end team. This role can be a first step into people leader roles and naturally becomes a controller of business growth, channel relationship manager and a trainer to onboard and prepare a strong team of front-line sales managers of SBI Cards. The role also doubles up as a vice captain to the head of zone (ZSM) when required.

Role Accountability

MOU Achievement

Deliver new accounts

Responsible for sales of Premium Cards with segmented focus to build up portfolio

Cross-sell of various Insurance products

Managing the cost of acquisition target, review absolute cost across heads, increase people productivity for optimal cost utilization

Effectively coordinate with WE teams/PSA leads on NFTE hiring and monitor related attrition of people at all legs of the NFTE lifecycle

Drive full digital journey penetration in sourcing including digital KYC

Close monitoring of Sourcing Mix, Right product to be sold as per business directives

Responsible for driving a team of FTEs to achieve their KRAs

Sales Distribution Point Management - Organized, Unorganized

Drive manning of all available Point of Sales Distribution points across formats of Organized Retail in Open Market, Cobrand Ecosystem

Quality of man power (grooming standards) has to be as per the requirement of the Point of Sale

Ensure diligent daily visit report (DVR) upload by ASMs in system; better engagement with NFTE

Regular Visits to meet Cobrand Partners across products to improvise partner alignment to boost sales

Extensive travel to locations, distribution points- identify new sourcing avenues in all formats of F2F sourcing under organized and unorganized channels

Review high cost, low productivity paid distribution points; evaluate timely closure to save cost

Have a BCP always ready for high dependent distribution points, to avoid business interruption in case of any issues

Tele Sales Centers

RSM managing a call center has prime responsibility to operate at high productivity, up-stream operational efficiency and high customer satisfaction

Need to ensure right allocation happens which involves allocating leads basis campaigns, product, headcount available, Re-churn logic for maximized output

Data allocation happens on Dialer (predictive, preview) and manual dials

Capture correct disposition of all consented leads routed to call centers - derive in in-line strategy for high productivity

Drive higher efficiencies on Sprint Leads- Assisted, Good Cost Save opportunity

Build strong analytical engine in respective centers, adequate data mining will help in high yield at an agent level

Pace up fulfillment of within TAT, manage non caf locations doc executives with strong dedicated lead coordination team

Regular training interventions to be done, this will help zero mis-selling by the agent - building customer trust on the phones is critical

Ensure all company requirements, policies and processes are adhered as per satisfaction in both formats of Non F2F channels of Tele Sales & LG

Maintain high standards of Governance Model in the centers to ensure no lapses on company's policies & procedures

LG Management

Fulfillment to be prioritized within TAT via E-VKYC, helps the partner get confidence & high trust

Liase with LG RMs for enhancing productivity and output from all LGs

Operations

Full blown backend processes are being run, helps manage quality of applications at dispatch, productivity of the shop gets reviewed at all levels

Regular meetings, communications being sent on relevant changes to avoid