Business Development Executive (BDE)

Primary Objective: To generate revenue by acquiring new advertisers, managing client relationships, and selling Media Octus’ OOH, transit, and integrated advertising solutions across India. Key Roles & Responsibilities Client Acquisition: Identify and target potential advertisers in FMCG, Auto, Real Estate, Education, BFSI, E-commerce, and Government sectors. Lead Generation: Generate leads through cold calling, referrals, networking, and agency tie-ups. Approach brand managers and media planners. Sales Pitching: Present our inventory (Hoardings, Unipoles, Transit, Airport, and Digital OOH). Create customized proposals and pricing plans. Negotiation & Closure: Negotiate rates and campaign durations. Close deals within company margins and coordinate with finance for POs/agreements. Campaign Support: Act as the single point of contact for clients. Coordinate with operations and vendor teams to ensure timely printing and mounting of artwork. Client Servicing: Maintain long-term relationships with existing clients and agencies. Upsell additional media formats or cities. Reporting: Track competitor activity and market trends. Maintain CRM updates and daily/weekly sales reports. Target Management: Achieve monthly/annual sales targets and ensure timely payment collection from clients. Key Skills Required Strong communication and negotiation skills. Solid understanding of OOH / Outdoor Advertising. Proficiency in MS Excel, PowerPoint, and CRM tools. Willingness to travel and work in the field. KPIs (Performance Indicators) Total revenue generated. Number of new clients onboarded. Campaign conversion ratio and client retention. Payment collection efficiency.