Social Media Manager
1-2 years of relevant experience in Social Media Management, preferably with a Travel, Tourism, Hospitality, Holiday Company, Tour Operator, OTA or DMC . Proven experience in brand building, brand awareness and digital brand positioning . Experience in developing and executing social media strategies and content calendars for a brand. Strong experience in travel content creation , including destination videos, tour packages, travel experiences, customer stories and promotional campaigns. Must be able to create content independently , from concept and scripting to editing and publishing. Hands-on experience in video editing for Instagram Reels, YouTube Shorts and other short-form content. Knowledge of tools such as CapCut, Premiere Pro, Final Cut Pro, Canva or similar will be preferred. Strong content writing and scriptwriting skills , especially for Reels, short videos, captions, promotional content and travel storytelling. Should be able to identify trending topics, sounds, formats and content styles and convert them into relevant travel content for the brand . Experience in shooting or coordinating travel videos, Reels, photos and other visual content will be an added advantage. Should be capable of handling the complete content cycle: Content Idea → Research → Script → Shoot/Coordination → Editing → Caption → Posting → Performance Analysis . Hands-on experience managing and posting content across Instagram, Facebook and YouTube . Experience in Meta Ads for brand awareness, engagement and lead generation. Should understand how social media can be used for brand building as well as generating quality travel enquiries . Ability to track and analyze reach, engagement, views, leads, CPL and overall content performance . Experience working with travel influencers, creators, photographers and videographers will be an added advantage. Candidates who have experience in building or scaling the digital presence of a travel brand will be preferred.
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