ASM Mumbai

Designation

AREA SALES MANAGER

Location

India MAHARASHTRA Mumbai

Group

DS Group

Entity

Dharampal Satyapal Foods Limited

SBU

Dharampal Satyapal Foods Limited

Department

SALES

Function

SALES [RETAIL]

Job Description

? Business Growth & Market Execution

? Drive secondary and primary sales targets for the assigned area.

? Drive productivity parameters such as LSPC, UBO, and Drop size to improve call quality and outlet

value.

? Monitor daily, weekly, and monthly performance of territories and take corrective actions where

required.

? Distribution & Market Expansion

? Strengthen numeric & weighted distribution across channels to improve market reach & depth.

? Ensure effective route planning, coverage efficiency, & outlet productivity across territories.

? Drive continuous improvement in outlet activation and market execution standards.

? Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

? New Product Development (NPD) & Launch Excellence

? Lead and execute New Product Launches (NPDs) across the area as per company guidelines.

? Ensure timely availability, distribution, visibility, and off-take of new products.

? Optimize product wise GTM & RTM strategies

? Track post-launch performance and share structured market insights with the leadership team.

? People Leadership & Team Stability

? Lead, coach, and develop Sales Officers and off-roll field sales teams (IWS/PSR/RSP).

? Drive Sales Officer stability through effective engagement, performance management, and capability

building.

? Build a high-performance culture through motivation, regular reviews, joint working, & on-the-job

coaching.

? Manage C&F, SS, distributor and wholesaler/retailer relationships to ensure effective coverage,

stock rotation, and order execution.

Classification | Restricted

? Distributor & Inventory Management

? Oversee closing stock management across distributors, and sub-stockists.

? Ensure healthy inventory levels, stock rotation, and control of damages and expiries.

? Able to scout and on-board new distributor in the assigned area.

? Ensure stability and continuity of RDS across territories in the assigned area.

? Conduct structured periodic reviews of distributor’s performance and infrastructure.

? Ensure accurate, timely submission and closure of distributor claims in line with company

processes

? Governance, Reporting & Market Intelligence

? Ensure adherence to sales processes, systems, and compliance requirements.

? Review MIS, distributor performance reports, and area-level dashboards regularly.

? Track competitor activity, pricing, schemes, and visibility initiatives and share actionable insight

Skills

Sales