Business Development Manager (BDM)

Key ResponsibilitiesBusiness Development & Partnerships

• Build and maintain relationships with RWAs, apartment associations, builders, property management teams, schools, and community partners.
• Identify and develop new partnership opportunities to expand UpKraft’s presence.
• Secure permissions for demo events, workshops, performances, and promotional activities.
• Expand UpKraft’s network across premium gated communities.

Lead Generation & Customer Acquisition

• Generate qualified leads through society activations, kiosks, events, referrals, and local campaigns.
• Execute lead generation activities within assigned territories.
• Collaborate with the Inside Sales team to maximize conversions.

Community Engagement

• Organize music performances, workshops, trial classes, and community events.
• Coordinate with tutors, operations, and society management for seamless execution.
• Deliver exceptional experiences that strengthen community relationships.

Referral & Partnership Programs

• Identify and onboard parent ambassadors and community champions.
• Drive referral campaigns to generate new admissions.
• Build long-term engagement within residential communities.

Business Development Support

• Execute offline branding initiatives including standees, lift branding, flyers, posters, kiosks, and notice board branding.
• Ensure strong brand visibility across assigned territories.
• Track campaign effectiveness and recommend improvements.

Pipeline Management & Reporting

• Maintain accurate records of partnerships, leads, and business opportunities in the CRM.
• Submit weekly reports on partnerships, pipeline, leads, and admissions.
• Collaborate with Sales, Operations, and Marketing teams to achieve business targets.

Manager Field Marketing UpKraft JD.pdf

Candidate Profile

• Fresh MBA graduates with a passion for business development, partnerships, sales, and growth are encouraged to apply.
• 0–3 years of experience in Business Development, Sales, Partnership Management, Field Sales, Customer Acquisition, Community Marketing, or B2B/B2C Sales.
• Excellent relationship-building and negotiation skills.
• Strong communication skills in English, Hindi, and/or Kannada.
• Comfortable travelling extensively across Bengaluru.
• Self-driven, energetic, target-oriented, and eager to thrive in a fast-paced startup environment.
• Experience with CRM tools is an added advantage.

Preferred Experience

• Business development and strategic partnerships
• Community engagement and customer acquisition
• EdTech, Education, Retail, Real Estate, FMCG, or Consumer brands
• Territory management and lead generation
• Event planning and execution

Ready to Join Us?

If you enjoy building relationships, closing partnerships, identifying growth opportunities, and driving business expansion while creating meaningful impact in children’s education, we’d love to hear from you.

Send your resume to

raksha@upkraft.in

Pay

₹45,000.00 - ₹50,000.00 per month

Benefits

Cell phone reimbursement

Flexible schedule

Food provided

Life insurance

Paid sick time

Work Location

In person