Manager / Sr. Manager – Marketing and Communications (

Category

NGO/Social Services

Location

Chennai, Bengaluru (preferred) or Remote Tamil Nadu India

About the role

We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.

Success in this role means

Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth

Driving high-quality applicant pipelines through powerful, insight-led campaigns

Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions

You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.

About the Program

The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.

This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.

By 2035, 400 change leaders will impact over 3 million children across India.

Primary Responsibilities

Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences

Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.

Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey

Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year

Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals

Other Responsibilities

Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms

Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship

Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship

Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically

Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility

Educational Qualification/Experience

5-8 years of experience in the marketing / communications role

Bachelor's/Master’s degree in marketing, journalism, business, or related field

Prior experience of working or volunteering with NGOs

Knowledge & Skill sets required

Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels

Good understanding of web analytics, digital and social media marketing

Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI

Expert level written and verbal communication skills

Good verbal communication skills in Tamil

Use latest measurement frameworks for performance-driven marketing

An effective storyteller and build the brand using related and consistent content

Should be tech savvy. Knowledge of marketing tech stack is good to have

Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present

Strong project management skills with ability to supervise multiple projects

Proven track record of developing and executing marketing strategy

Others

Designation

Manager to Senior Manager based on the candidate’s profile

Remuneration

between 12-14 lacs

Scope

Full Time

Age Criteria

<40

Reporting to

Senior Manager - Marcomms

Expected Joining Date

Immediate

Location

Chennai(preferred) or remote

Minimum Commitment (in years): 3

DetailsOriginally posted on Himalayas