Marketing Operations Specialist

Role Summary

This role runs the full outbound operation for a go-to-market team, from building prospect lists to handing qualified leads to sales. The person in this seat owns campaign setup and execution across email and LinkedIn, CRM data integrity, email infrastructure and account health, lead reply management, and weekly reporting.

This is a hands-on, builder-style role suited for someone who thrives in a fast-moving, early-stage environment where processes are still being built. The role reports to the Head of GTM and Revenue Strategy, who sets strategy, while this person owns execution, troubleshooting, and day-to-day operation of the outbound engine.

Key Responsibilities

Monitor and manage replies across all outbound channels daily; classify by intent and route next steps

Respond to warm leads using approved templates and book demos; hand qualified leads to sales with full context

Run follow-up/re-engagement on stalled leads and process opt-outs promptly

Keep CRM accurate and current

import/update contacts, companies, activities, notes, stages, deals, ownership

Build and maintain CRM workflows, automations, and integrations with outbound tools; run data hygiene

Build, launch, and manage multi-step email and LinkedIn campaigns end to end, including sequences, schedules, sending limits, and sender assignment

Set up and run nurture and re-engagement flows; apply deliverability best practices; coordinate lists/senders to avoid overlap

Pause, fix, and relaunch campaigns based on performance and health checks

QA all sequences, templates, and replies against approved copy before launch (personalization, links, subject lines, signatures, compliance footers)

Maintain consistent sender identities across mailboxes and LinkedIn profiles; spot-check live sends

Manage sending domains, mailboxes, DNS authentication, and warm-up; monitor bounces, spam complaints, blocklists, inbox placement, and domain reputation

Scale sending volume based on account health; keep LinkedIn sender accounts healthy and within platform limits; work with vendors to resolve issues

Build targeted prospect lists using scraping, hiring-signal, and data tools; deduplicate, clean, and apply suppression

Enrich contacts with verified emails/phone numbers across multiple sources; prepare calling lists for sales; manage data credits

Deliver weekly performance reporting by channel and funnel stage; build/maintain CRM dashboards; distinguish genuine engagement from automated responses

Maintain a live tracker of all running campaigns

Administer accounts, seats, subscriptions, and credits across the GTM tool stack

Document recurring processes as SOPs; keep naming conventions consistent; support sales with clean data, lead context, and CRM fixes

Qualifications

5+ years in marketing operations supporting a B2B outbound or demand generation team

Proven experience running multi-channel outbound across email and LinkedIn

Strong CRM administration skills

Experience managing lead replies and handoffs to sales

Working knowledge of email deliverability: SPF, DKIM, DMARC, warm-up, bounce management

Experience with list building and data enrichment

Advanced spreadsheet skills

Sharp attention to detail and clear written English

Background in US healthcare or staffing outbound (preferred)

Awareness of CAN-SPAM and TCPA basics for US outreach (preferred)

Requirements

Internet Connection

Primary internet connection with a minimum speed of 15 Mbps.

Backup internet connection with at least 10 Mbps.

Backup connection must be capable of supporting work during a power outage.

Primary Device

Desktop or laptop equipped with at least

Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.

A minimum of 8 GB RAM.

Backup Device

Must meet or exceed the performance of an Intel Core i3 processor.

Must be functional during power interruptions.

Peripherals and Workspace

A functioning webcam.

A noise-canceling USB headset.

A quiet, dedicated home office space.

A smartphone for communication and verification purposes.

Benefits

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities

Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

Limitless Career Growth

Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills

Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

Originally posted on Himalayas