EXECUTIVE DIRECTOR – OPERATIONS
Executive Director – Operations
Reports To
Business Head
Supervises / Coordinates
Head – Operations
Head – Relations
Accounts / Accountant
Admin
All functional teams through respective department heads
Role Purpose
The Executive Director – Operations is responsible for ensuring that the strategic direction, instructions and business objectives set by the Business Head are effectively translated into execution, accountability and measurable resultsacross the organisation.
The role acts as the central management bridge between the Business Head and the functional heads, ensuring coordination, discipline, timely execution, proper reporting and resolution of operational issues.
The Executive Director – Operations shall ensure that every department has clear priorities, responsibilities, deadlines and measurable outcomes.
KEY RESPONSIBILITIES
A. Management & Business Coordination
Act as the primary coordination point between the Business Head and department heads.
Convert management decisions into clear action points, responsibilities and deadlines.
Ensure that instructions issued by the Business Head are implemented without unnecessary delay.
Conduct regular coordination and review meetings with department heads.
Maintain a Master Action Tracker covering all important business activities.
Monitor completion of commitments and escalate delays to the Business Head.
Ensure cross-functional coordination between Operations, Relations, Accounts and Admin.
Identify organisational bottlenecks and recommend corrective action.
B. Operations Management
Monitor the overall functioning of the Operations department.
Review project execution, production, fabrication, installation and site activities.
Ensure projects are executed according to approved specifications, timelines and budgets.
Monitor production and site schedules.
Ensure proper manpower allocation and utilisation.
Identify operational delays and take corrective action.
Ensure coordination between factory, site teams, procurement and project teams.
Review material requirements and production priorities.
Ensure proper handover from sales/client servicing to operations.
Ensure completed projects are properly closed and handed over.
C. Project & Execution Control
Establish clear responsibility and deadlines for every major project.
Review project status on a regular basis.
Monitor
Project commencement
Design approval
Material procurement
Production
Fabrication
Dispatch
Installation
Quality inspection
Client handover
Billing and closure
Ensure that project delays are identified at an early stage.
Escalate critical project risks to the Business Head.
Ensure commitments made to clients are realistically planned and executed.
Coordinate with the Head – Relations regarding client commitments and changes in scope.
HEAD – RELATIONS COORDINATION
Work closely with the Head – Relations to ensure proper client handover.
Ensure all client requirements are properly documented before execution.
Monitor quotation, approval, PO and advance-payment status wherever applicable.
Ensure client commitments are communicated correctly to Operations.
Track important client issues and ensure timely resolution.
Review pending client requirements and follow-ups.
Ensure there is no communication gap between the client-facing team and execution team.
Escalate critical client concerns to the Business Head.
ACCOUNTS & FINANCE COORDINATION
The Executive Director shall coordinate with Accounts without replacing the Accountant's functional responsibilities.
Monitor receivables and outstanding payments.
Review project-wise billing status.
Ensure invoices are raised on time.
Monitor advance payments and balance collections.
Review major outstanding payments with the Accounts team.
Coordinate project billing with project completion.
Monitor operational expenses against approved budgets.
Escalate major financial deviations to the Business Head.
Ensure financial information required for management decisions is available on time.
Major financial commitments, borrowing, salary changes, major purchases and exceptional expenditure shall require approval from the Business Head / Management as applicable.
ADMINISTRATION & HR COORDINATION
Monitor overall administrative discipline.
Coordinate with Admin regarding attendance, leave, manpower and employee-related matters.
Ensure company policies are implemented consistently.
Monitor staff discipline and punctuality.
Review manpower requirements with department heads.
Identify staffing shortages or excess manpower.
Ensure proper onboarding and deployment of employees.
Monitor employee productivity and accountability.
Ensure disciplinary matters are documented and escalated appropriately.
Coordinate with Admin for statutory, facility and office requirements.
KPI & PERFORMANCE MANAGEMENT
The Executive Director – Operations shall establish a culture of measurable accountability.
Key areas to monitor include
Sales-to-execution handover efficiency
Project completion timelines
Production efficiency
Site execution efficiency
On-time delivery
Project profitability
Material utilisation
Manpower productivity
Client complaints
Rework percentage
Outstanding receivables
Billing efficiency
Employee attendance and discipline
Department-wise target achievement
Pending action closure
Each department head shall have clearly defined KPIs and review targets.
DAILY MANAGEMENT CONTROL
The Executive Director shall review critical business activities on a daily basis, including
Projects currently under execution
Projects delayed
Production status
Site status
Material shortages
Manpower shortages
Client escalations
Pending approvals
Billing pending
Payment collection
Critical procurement
Staff absenteeism
Urgent management decisions
Critical issues shall be escalated to the Business Head immediately.
WEEKLY MANAGEMENT REVIEW
Conduct a structured weekly review covering
Operations
Project progress
Production status
Site execution
Delivery schedul
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