Senior Manager Brand Communications

About CRY

CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 4.7 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Volunteering initiatives, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 20 states. CRY works to ensure happier childhoods for India’s children. www.cry.org

Your Role

You will be responsible for managing CRY's national communication needs and will be a part of the brand team. Increasing CRY brand visibility, creating awareness around child rights and positioning CRY as a voice of authority on child rights will be a critical measure of this role.

Your role will primarily involve resourcing pro-bono/low-cost partnerships with brands and different media avenues. It will also involve conceptualizing ideas to make the brand more participative, liaising and collaborating with external vendors/partners as well as with internal functions to plan and execute requirements, and creating content for communication needs. As a member of the Communications function, you will act as a brand custodian and ensure that all brand guidelines and communication SOPs are adhered to.

Reporting Manager- Regional Director (South)

Responsibility Areas

Key Responsibilities

Strategy and planning

• Develop the regional communication strategy to ensure the organisational and regional objectives are met.

• Develop and execute creatives and other marketing/ branding material in support of the brand and related products

• Support Communications HO on national initiatives like research and media buying at the regional level

• Be involved in the planning activities of other functions, such that the plans and the communication developed for them are more effective .

Brand and media support

• Collaborate with internal functions to implement communication plans to reach out to the CRY stakeholders.

• Ensure visibility of brand CRY at the right spaces through resourcing of media space (free of cost/ discounted)

• Maintain media relationships in the region to enable effective utilization of the media to convey about the CRY brand and initiatives

• Manage advocacy partnerships with all functions to develop tools, communication materials and collaterals (mailers, letters, presentations, photoessays) to facilitate enhanced communication

Communication support

• Understand the internal stakeholder needs to plan and develop effective communication that would meet their objectives

• Support functions for specific 'event based' activities by creating collaterals and press releases

• Conceptualise and plan communication materials with all functions

Vendor management

• Manage vendors for branding, communication and media activities.

• Collaborate with the advertising agency to create branding/ marketing material in compliance with the overall brand guidelines of the organization material creation

People Management Responsibilities

• Provide development support to ensure they meet their set objectives

• Induct and mentor new team members. Orient them to CRY's brand and communication practices

Financial Responsibilities

• Monitor expenses to ensure compliance to budgets and overall cost effectiveness of the functional activities

Pay

₹654,000.00 - ₹1,900,000.00 per year

Benefits

• Flexible schedule

Work Location

Hybrid remote in Bangalore City, Bengaluru, Karnataka