Social Media Specialist

Job Description

About ETS

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The Social Media Specialist plays a vital role in enhancing ETS's brand visibility and reputation in India. This position is crucial for executing engaging and consistent social media strategies that highlight ETS as an employer of choice. The Specialist will be responsible for developing content, managing campaigns, and overseeing online communities to boost the brand's regional presence, strong focus on recruitment, employee engagement, and establishing ETS-GCC as great place to work.

Collaborating with stakeholders from both India and the United States, the Specialist will ensure the creation and execution of localized content that strengthens ETS's brand image among potential employees, current employees and business audiences. The role involves coordinating social media activities across various platforms and working closely with ETS's global social media team within the Corporate Brand and Marketing Excellence function at ETS Global Headquarters in Princeton, NJ, USA. Additionally, the position involves a matrixed reporting relationship, providing dedicated support to the GCC on a daily basis.

Responsibilities

• Align regional strategy with global employer brand goals and create relevant content to position ETS as an employer of choice.
• Oversee, create, publish GCC India's social media calendar.
• Develop video and graphic content highlighting regional executives, office events, employee experiences, holidays, remote proctoring capabilities and talent needs.
• Collaborate with GCC HR, recruitment, and Enterprise Operations teams to address content requirements that align with business objectives.
• Work with the global creative team to ensure graphics meet brand standards and maintain consistency and cultural relevance in all GCC posts.
• Represent GCC leadership perspectives on social media platforms, aligning content with strategic goals and enhancing visibility in key markets.
• Support GCC leadership participation in high-impact conferences across the region, ensuring alignment with brand messaging and maximizing thought leadership opportunities.
• Implement organic campaigns and identify relevant content opportunities to enhance brand awareness, support talent retention, and drive recruitment efforts.
• Share content on LinkedIn as the main platform, with possible trials on Instagram, Facebook, and local platforms to enhance ETS's reputation in India.
• Monitor and address feedback on social channels, escalating when necessary.
• Stay updated on social media best practices, tools, and trends, especially for Indian and GCC outsourcing sectors.
• Leverage Sprout Social for social media management.
• Deliver monthly and quarterly reports with key insights and recommendations.
• Engage in global collaboration calls to coordinate thought leadership, develop corporate-branded content, support product launches, and streamline internal communications.
• Liaise with the GCC public relations agency and align initiatives with the global website ensuring a comprehensive content plan across all digital marketing platforms.

Adheres to ethical standards and comply with the laws and regulations applicable to the job function

• Experience and Skills

Education

• Bachelor's degree required, preferably in Marketing, Communications, Digital Marketing, or related field.

Experience

• 5+ years of professional experience in digital and social media marketing, ideally supporting a regional function.
• Prior experience in BPO, talent acquisition, employer branding, or corporate communications preferred.
• Proficient in social media planning and analytics platforms such as Sprout Social, Hootsuite, or equivalent.
• Experience with visual content tools, including Canva or Adobe Creative Suite (such as Photoshop), is considered an asset.
• This position requires availability during US Eastern Time as needed, due to its global scope.

Skills

• Strong content creation skills-writing, video creation, graphic development, editing, and asset coordination-for social media audiences.
• Proven expertise in managing key social platforms, with a primary focus on LinkedIn; also open to expanding into other corporate channels such as Instagram and Facebook.
• Ability to independently manage timelines and deliverables across multiple stakeholders.
• Strong understanding of audience engagement strategies and social metrics/KPIs.
• Strong collaboration and communication skills across time zones and cultures.
• Experience in employer branding, recruitment marketing, or talent-focused campaigns.
• Familiarity with regional social behaviors and hiring landscape in India, especially in the customer service/BPO space.

LI-AS1

ETS is mission driven and action oriented

• We are passionate ab