Customer Relationship Manager (CRM)
About Us - Since 1990, we have been one of the most trusted manufacturers of premium kitchen equipment, delivering high-quality, durable, and innovative solutions to commercial kitchens across the industry.
We are looking for a proactive and detail-oriented CRM Manager to manage customer relationships, track orders, coordinate quotations, follow up on new business opportunities, and maintain accurate CRM records.
The candidate will act as a key coordination point between customers, sales, design, purchase, production, stores, dispatch, accounts, and management to ensure smooth execution of customer requirements from enquiry through quotation, order confirmation, production, dispatch, and after-sales follow-up.
Key Responsibilities1. CRM & Customer Management
Maintain and regularly update customer and enquiry details in the CRM system.
Record all customer enquiries, requirements, discussions, quotations, follow-ups, and order status.
Maintain a proper database of existing, new, and potential customers.
Track customer interactions and ensure timely follow-up.
Maintain customer-wise history for future business opportunities.
Enquiry & New Business Management
Receive and register new enquiries for kitchen equipment and related products.
Understand customer requirements and coordinate with the sales/design team for technical details.
Track enquiries from initial contact until quotation and order confirmation.
Identify and follow up on new business opportunities.
Maintain a Lead / Enquiry / Opportunity Pipeline in the CRM.
Follow up with customers on pending enquiries and quotations.
Track lost enquiries and record the reason for loss.
Quotation Preparation & Follow-up
Coordinate with the sales, design, costing, and purchase teams to prepare quotations.
Prepare and issue quotations based on customer requirements.
Ensure quotation details such as specifications, quantities, pricing, taxes, delivery period, payment terms, and validity are accurate.
Maintain quotation records in the CRM.
Follow up with customers on submitted quotations.
- Track quotation status
- Draft / Submitted / Under Discussion / Negotiation / Won / Lost.
Coordinate quotation revisions based on customer requirements.
Order Tracking
Record confirmed orders in the CRM/ERP system.
Track customer orders from Order Confirmation → Purchase → Production → Quality → Dispatch → Installation/Completion.
Coordinate with internal departments to obtain regular order status updates.
Provide customers with timely updates regarding order progress.
Highlight delays, pending approvals, material issues, or other concerns to the concerned manager.
Maintain accurate order status and expected delivery dates.
Vendor Management
Maintain records of new and existing vendors/suppliers.
Coordinate collection of vendor details, product information, pricing, lead time, and commercial terms.
Support the purchase team in identifying and onboarding new vendors.
Maintain vendor quotations and comparison details where required.
Track vendor-related information in the CRM/ERP system.
Coordinate with purchase and accounts teams regarding vendor-related requirements.
Internal Coordination
Coordinate closely with
Sales Team
Design / Engineering Team
Purchase Team
Production Team
Stores Team
Quality Team
Dispatch / Logistics Team
Accounts Team
Installation / Service Team
Ensure important customer commitments and requirements are communicated to the relevant departments.
Follow up on pending actions and ensure timely closure.
Customer Follow-up & Relationship Management
Conduct regular follow-ups with customers regarding quotations, orders, delivery, installation, and pending payments where applicable.
Maintain professional communication with customers through phone, email, WhatsApp, and other approved communication channels.
Record important customer feedback and complaints in the CRM.
Coordinate with the concerned department for resolution of customer issues.
Support the sales team in developing long-term customer relationships.
CRM Reporting & MIS
Maintain accurate and up-to-date CRM data.
Prepare daily/weekly/monthly reports on
New enquiries
Active leads
Quotations submitted
Quotations pending
Orders received
Orders under production
Orders pending for dispatch
New vendors
New customers
Lost enquiries
Sales pipeline
Provide management with regular updates on business opportunities and order status.
Ensure there are no missed follow-ups or outdated CRM records.
- Pay
- ₹29,600.00 - ₹35,000.00 per month
Benefits
Provident Fund
- Work Location
- In person
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