Sr. Sales Officer

Detailed Job Description

Sales Officer – AgeWell

A Sales Officer at AgeWell is generally responsible for increasing product sales, developing new customers and distribution channels, maintaining relationships with existing clients, and achieving monthly sales targets. The exact duties depend on whether the position focuses on nutraceuticals, wellness products, retail distribution, or another business division.

Job responsibilities

A. Sales and business development

• Achieve daily, weekly and monthly sales targets assigned by the sales manager.
• Identify new business opportunities in the assigned territory.
• Visit potential customers and explain the company's products, benefits and pricing.
• Generate new leads and convert them into regular customers.
• Develop relationships with distributors, dealers, retailers and other business partners.
• Follow up on quotations, purchase orders and pending sales opportunities.

B. Market visits and distribution

• Conduct regular field visits according to the sales plan.
• Identify new outlets and expand product distribution.
• Ensure product availability and visibility at retail outlets.
• Check stock levels, product movement and market demand.
• Coordinate with distributors to ensure timely delivery and replenishment.
• Collect feedback about competitor products, pricing and promotional activities.

C. Customer relationship management

• Maintain good relationships with existing customers.
• Respond to customer questions, complaints and product-related concerns.
• Follow up with customers to encourage repeat orders.
• Maintain accurate records of customer interactions and sales activities.
• Coordinate with internal departments to resolve order or delivery issues.

D. Sales reporting and administration

• Prepare daily sales reports and submit them to the reporting manager.
• Track sales achievements against monthly targets.
• Maintain customer databases, visit reports and order records.
• Report market trends, competitor activities and customer feedback.
• Monitor outstanding payments and coordinate collection follow-ups according to company policy.
• Attend sales meetings and product training sessions.

Daily activities of a Sales Officer

A typical working day may look like this

Morning

Planning and review

Review targets, pending orders, customer appointments and the day's route plan. Daytime

Field sales and customer visits

Meet customers, explain products, generate orders, develop new accounts and check stock availability. Afternoon

Follow-ups and business development

Contact prospective customers, follow up on quotations and coordinate deliveries or payment follow-ups.

Evening Reporting

Update sales records, calculate target achievement and prepare the next day's plan.

Qualifications and skills required

• Education: A bachelor's degree in business, commerce, marketing or a related discipline may be preferred.
• Experience: Field sales or business development experience is useful; the exact requirement depends on the vacancy.
• Communication: Ability to explain products clearly and communicate professionally.
• Negotiation: Ability to negotiate prices and commercial terms within company guidelines.
• Customer handling: Build trust, resolve concerns and maintain long-term relationships.
• Sales skills: Lead generation, prospecting, follow-up, order conversion and target achievement.
• Computer skills: Basic Excel, email and sales reporting; CRM experience is beneficial.
• Mobility: Willingness to travel within the assigned territory, if field visits are required.

Key performance indicators (KPIs)

The Sales Officer may be evaluated on the following measures

at it measures

nthly sales achievement s completed against the assigned target

w customer acquisition mber of new customers or accounts opened

eat orders ity to retain and grow existing customers

rket coverage mber of planned customer or outlet visits completed ection performance ow-up and collection of outstanding payments ribution growth ansion of active dealers, distributors or outlets orting discipline uracy and timeliness of sales reports

• What does AgeWell expect from a Sales Officer?

For a wellness or nutraceutical sales role, the employer may expect the officer to understand the products, identify the appropriate customer segments, explain product features accurately, develop distribution networks and build repeat business. Product-specific duties should be confirmed from the actual vacancy.

Important

This is an expanded, general Sales Officer JD, not a verified official copy of AgeWell's internal job description.

To tailor it to the correct position, which AgeWell business or vacancy are you referring to?

Sales Officer department

Nutraceuticals / wellness products Nutraceuticals / wellness products FMCG / retail distribution

Medical / pharmaceutical sales Other / not sure

• What do you need it for? Job application Job application Interview preparation Recruitment / HR job posting

Official company JD and eligibility Get the relevant JD

Pay

₹20,000.00 - ₹30,000.00 per month

Work Location

In person