Sr. Business Development Manager (HoReCa)

Sales Manager / Business Development Manager – HoReCa

To build and scale our Industries' domestic HoReCa business across India by acquiring customers, developing applications, establishing strategic accounts and foodservice distribution, expanding into priority markets, and creating a profitable, recurring and scalable revenue channel for aseptic fruit pastes, purees and concentrates.

Key Responsibilities

• Develop and execute the domestic HoReCa sales and market-development strategy.
• Identify and acquire new customers across
• Hotels and restaurant groups
• Café and QSR chains
• Bakeries and dessert chains
• Cloud kitchens
• Caterers and institutional foodservice
• Build a strong sales pipeline and manage the complete sales cycle from lead generation to repeat orders.
• Identify high-potential cities, regions, customer segments and applications and develop market-entry plans.
• Sell fruit purees, pastes and concentrates through application/solution selling, rather than competing only on price.
• Drive applications in beverages, mocktails/cocktails, smoothies, desserts, ice creams, bakery, dairy, sauces and QSR menus.
• Develop and manage key accounts, expanding business across products, outlets and locations.
• Identify, appoint and manage HoReCa distributors and develop direct + distributor sales models.
• Negotiate pricing, MOQ, payment terms, margins and commercial agreements within company guidelines.
• Manage samples, product trials and conversions, working closely with R\&D, Quality, Production and Technical teams.
• Monitor competitors, pricing, market trends and emerging consumption opportunities.
• Track sales performance, forecasts, CRM, collections and other commercial KPIs.
• Represent the company at food, hospitality and foodservice exhibitions and industry events.

Ideal Candidate

The ideal candidate should have

• 5–10 years of B2B sales/business development experience.
• Experience in HoReCa, food ingredients, foodservice, FMCG, beverages, bakery/dessert ingredients or food processing.
• A proven track record in new customer acquisition and market development.
• Experience managing distributors/dealers/foodservice channels.
• Strong B2B sales, negotiation, procurement and commercial understanding.
• Ideally, existing relationships with hotel groups, restaurant/café/QSR chains, bakeries, dessert businesses, caterers or foodservice distributors.
• Strong communication, presentation, CRM, forecasting and relationship-management skills.
• An entrepreneurial, target-driven and independent working style.

Pay

₹100,000.00 - ₹125,000.00 per month

Benefits

• Provident Fund

Ability to commute/relocate

• Indore City, Madhya Pradesh 452002: Reliably commute or planning to relocate before starting work (Required)

Education

• Bachelor's (Required)

Work Location

In person