Sales Coordinator

Sales Coordinator – Tritva

Company

Tritvam Designs Pvt. Ltd. (Tritva)

Location

Tritva Studio, Ambattukavu, Aluva, Kerala

Department

Sales & Business Development

Reports to

Founder / Brand Strategist

Employment Type

Full-time

About Tritva

Tritva is a premium sustainable fashion label rooted in Indian craftsmanship, handloom textiles, and responsible fashion. The brand combines traditional Indian textile techniques with contemporary silhouettes to create distinctive collections for discerning customers.

We are looking for a proactive, organised, and sales-oriented Sales Coordinator to support the growth of Tritva through multi-brand outlets (MBOs), direct customer sales, exhibitions, wholesale enquiries, and other sales channels.

The candidate will be responsible for ensuring consistent follow-ups, efficient order coordination, excellent customer relationships, and accurate sales reporting.

Key Responsibilities

A. Multi-Brand Outlet (MBO) Coordination

Maintain regular communication with existing MBO partners and retail stockists.

Follow up with boutiques regarding sales performance, customer feedback, product movement, and replenishment opportunities.

Share new collection information, lookbooks, product catalogues, pricing, and availability with relevant buyers.

Coordinate appointments and meetings with prospective MBOs and boutique owners.

Identify potential premium boutiques and retail partners in India and international markets.

Maintain a database of existing and prospective MBOs, including contact details, communication history, order status, and follow-up dates.

Follow up on enquiries and convert qualified leads into orders.

Coordinate with the Founder and Brand Strategist on pricing, product selection, retail partnerships, and commercial terms.

Ensure that all commitments made to retail partners are followed through promptly.

B. Sales Enquiries & Customer Relationship Management

Respond professionally to enquiries received through phone calls, WhatsApp, email, social media, the website, and other sales channels.

Share relevant product information, prices, sizes, fabric details, availability, and delivery timelines.

Follow up with prospective customers and interested buyers to support purchase decisions.

Maintain a professional and premium brand experience throughout the customer journey.

Record customer preferences, feedback, repeat-purchase opportunities, and unresolved issues.

Coordinate with the relevant internal team to resolve customer concerns.

Build long-term relationships with customers, boutiques, stylists, and other relevant fashion industry contacts.

C. Order Processing & Sales Coordination

Record and track all confirmed customer, boutique, and wholesale orders.

Verify product style, size, colour, quantity, pricing, delivery address, and agreed delivery timelines.

Coordinate with the production team to confirm product availability and order readiness.

Follow up on pending orders and communicate delivery updates to customers and retail partners.

Coordinate with the dispatch team to ensure timely packing and shipment.

Track shipment status and follow up on delivery-related issues.

Maintain accurate records of order confirmations, invoices, dispatches, cancellations, and returns.

Escalate production delays, stock shortages, and other issues that may affect customer commitments.

D. Sales Follow-ups & Business Development

Maintain a structured daily and weekly sales follow-up schedule.

Follow up with potential buyers after meetings, collection presentations, exhibitions, and initial enquiries.

Research and identify prospective boutiques, premium retail stores, concept stores, and relevant wholesale buyers.

Prepare and maintain prospect lists for Indian and international markets.

Coordinate outreach campaigns for new collections and seasonal launches.

Support the Founder and Brand Strategist in developing new sales channels and expanding the brand's retail presence.

Track the status of every sales lead, from initial contact to order conversion.

Re-engage inactive buyers and identify opportunities for repeat orders.

E. Exhibition & Event Sales Coordination

Maintain a calendar of relevant fashion exhibitions, curated pop-ups, trunk shows, and retail events.

Research prospective exhibitions and prepare details regarding dates, locations, participation costs, audience profiles, and expected commercial suitability.

Coordinate exhibition applications, organiser communication, participation requirements, and deadlines.

Follow up with exhibition organisers regarding selection, stall allocation, payments, logistics, and promotional activities.

Coordinate internally to ensure that collections, stock, pricing, and sales materials are ready before each event.

Maintain exhibition-wise sales records and document customer enquiries, buyer contacts, and follow-up opportunities.

Follow up with customers and prospective retail buyers after exhibitions to convert enquiries into sales.

Exhibition Travel & On-Site Sales Promotion

• The Sales Coordinator may be required to travel within India and, where necessary, to other locations as directed by management to attend exhibitions, curated pop-ups, trunk shows, trade events, and other promotional activities.
• Represent Tritva professionally at exhibitions and events, communicating the brand's philosophy, craftsmanship, fabrics, collection details, and sustainability values to customers and prospective buyers.
• Actively promote the brand's products, engage with visitors, explain product features and pricing, and convert enquiries into sales.
• Coordinate the display, merchandising, stock arrangement, and presentation of garments to maintain Tritva's premium brand image.
• Assist in managing exhibition inventory, recording sales, tracking stock movement, and ensuring proper reconciliation of stock before and after each event.
• Collect customer details and prospective MBO contacts, and maintain records for post-exhibition follow-ups.
• Coo