Performance Growth Specialist — Google & Meta (D2C)

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end

Manage ecommerce, lead generation, and conversion-focused campaigns

Create scalable account structures across Meta and Google

Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks

Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

Monitor account performance daily

Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics

Identify winning opportunities and scale them profitably

Diagnose performance drops and recommend corrective actions

Manage budgets efficiently across multiple client accounts

Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

Work closely with designers and content teams to develop high-performing creatives

Translate performance insights into actionable creative briefs

Analyze competitor ads, market trends, and consumer behavior

Identify creative fatigue and recommend fresh testing angles

Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

Join weekly client review calls

Present campaign performance confidently and clearly

Explain strategies, results, and recommendations without jargon

Respond professionally to client communications

Manage expectations and proactively flag risks or opportunities

Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to

Use ChatGPT, Claude, Gemini, or similar tools daily

Use AI for research, reporting, copywriting, analysis, and ideation

Build prompt workflows that improve efficiency and quality

Use AI creative tools to accelerate testing and production

Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

2–3 years of hands-on paid media experience

Minimum 2 years of agency-side experience managing multiple client accounts

Proven experience managing Meta Ads and Google Ads accounts independently

Experience handling monthly ad spends across multiple accounts

Platform Expertise

Strong expertise in Meta Ads Manager

Strong expertise in Google Ads (Search, Shopping, Performance Max)

Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization

Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

Strong communication and presentation skills

Excellent problem-solving mindset

Strong analytical thinking and decision-making ability

Understanding of ad creatives and creative testing frameworks

Comfortable interpreting data and translating it into action

Good Google Sheets / Excel skills

AI Adoption

Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar

Able to demonstrate real AI workflows used in daily work

Nice to Have

Experience working with D2C or ecommerce brands

Experience with Shopify brands

Familiarity with landing page optimization and CRO principles

Exposure to creative strategy and copywriting

Experience managing premium or high-AOV brands