Business Development Associate

Job Description: Marketing ExecutiveJob Summary

We are looking for a proactive and result-oriented Marketing Executive to support the promotion and growth of our IT products and services. The candidate will be responsible for planning and implementing marketing strategies, strengthening brand visibility, generating qualified leads, and improving customer engagement through digital and offline marketing activities. This role offers an excellent opportunity for individuals who are passionate about marketing, technology, and business development.

Roles and Responsibilities

• Plan, develop, and execute marketing campaigns across digital and traditional marketing channels.
• Create, manage, and optimize content for websites, blogs, social media platforms, and other promotional materials.
• Generate leads and nurture potential clients through email marketing, online campaigns, and other digital marketing initiatives.
• Conduct market research and competitor analysis to identify market trends, business opportunities, and customer preferences.
• Implement SEO strategies to improve website visibility, organic traffic, and search engine rankings.
• Manage social media platforms and develop engaging content to increase brand awareness and audience interaction.
• Support brand-building activities through public relations, press releases, promotional campaigns, and industry collaborations.
• Assist in planning and promoting industry events, webinars, exhibitions, and trade shows.
• Coordinate with sales, technical, and management teams to align marketing strategies with business objectives.
• Track and analyze marketing campaign performance using relevant tools and analytics platforms.
• Prepare marketing reports and recommend improvements to enhance campaign effectiveness and lead conversion.
• Explore new marketing channels, innovative promotional strategies, and business development opportunities.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum of 1 year of experience in marketing, preferably within the IT or technology industry.
• Practical knowledge of digital marketing strategies and lead generation techniques.
• Experience in promoting IT services, software solutions, or technology-based products will be an advantage.

Skills and Competencies

• Good understanding of digital marketing techniques, including SEO, PPC, email marketing, content marketing, and social media marketing.
• Excellent written and verbal communication skills.
• Strong research, analytical, organizational, and problem-solving abilities.
• Familiarity with marketing tools, website analytics, CRM platforms, and marketing automation software.
• Creative thinking with a focus on innovative, practical, and result-driven marketing strategies.
• Ability to work independently as well as collaboratively within a team.
• Strong coordination and time-management skills, with the ability to handle multiple marketing activities.
• Willingness to learn, adapt, and stay updated with emerging technologies, marketing trends, and changing customer needs.

Ideal Candidate Profile

The ideal candidate should be enthusiastic about marketing IT products and services, capable of identifying new business opportunities, and committed to achieving measurable marketing results. A proactive attitude, willingness to take ownership, and a continuous learning mindset are essential for success in this role.W

With the flexibility to work from home after successfully completing the initial three months of in-office work.

Job Types

Full-time, Permanent

Pay

₹12,470.44 - ₹40,000.00 per month

Experience

• Business development: 1 year (Preferred)

Language

• Hindi,English,Gujarati (Preferred)

Work Location

In person