Social Media Manager - Creative Head

Caratbazaar is looking for a creative Social Media Manager – Creative Head who can build the brand story through strong content, fresh ideas, and different creative perspectives for different audiences.

Responsibilities

Develop brand storytelling ideas for Instagram and other social media platforms.

Plan content that highlights Caratbazaar from different angles, such as luxury, gifting, trust, craftsmanship, customization, founder story, and customer experience.

Create content strategies for different target audiences and occasions.

Plan reels, campaigns, product shoots, founder-led videos, stories, and promotional content.

Write creative hooks, reel concepts, captions, and campaign ideas.

Identify new trends and adapt them in a premium, brand-relevant way.

Coordinate with videographers, editors, designers, influencers, and the internal team.

Ensure every content piece maintains a premium and consistent brand identity.

Requirements

Experience in social media strategy, creative direction, or brand content.

Strong understanding of Instagram content, reels, storytelling, and audience behaviour.

Ability to think creatively and present the same brand in different engaging ways.

Experience with jewellery, fashion, beauty, luxury, or D2C brands will be preferred.

Good communication and content planning skills.

Understanding of influencer marketing and founder-led content is a plus.

Salary

Salary as per experience and creative skills.

Apply

Candidates can apply with their resume, portfolio, and links to social media pages, campaigns, or content they have worked on.

Pay

₹22,912.00 - ₹33,201.35 per month

Application Question(s)

Attach Previous work related to jewellery or any premium category

Experience

Social media strategy

3 years (Preferred)

Work Location

In person