Field Sales & Marketing Executive – FMCG / Food Products

Company

PHOOLZA™

Location

Visakhapatnam (Vizag), Andhra Pradesh

Job Type

Full-time

Experience

1–3 years preferred in FMCG, food products, retail sales, or distribution

Salary

Fixed salary + performance-based incentives (based on experience)

About PHOOLZA

PHOOLZA™ is an emerging Indian food brand focused on premium makhana and regional food products. We are building our distribution network in Visakhapatnam and are looking for a proactive sales professional who can develop new customers, generate purchase orders, and grow our local market presence.

Job Summary

We are looking for a result-oriented Field Sales \& Marketing Executive who can actively sell PHOOLZA products to retailers, wholesalers, distributors, and institutional customers. The ideal candidate must be comfortable with field visits, cold calling, customer meetings, product presentations, price negotiations, and order closures.

This is a sales-focused role. The primary responsibility is to generate genuine customer orders and repeat business, not just marketing activities.

Key Responsibilities

• Identify and approach dry-fruit shops, premium grocery stores, kirana stores, supermarkets, wholesalers, and distributors across Vizag.
• Generate leads through field visits, telephone calls, WhatsApp, referrals, and local business networks.
• Present PHOOLZA makhana products, explain product value, share pricing, and negotiate commercial terms.
• Convert prospective customers into paying buyers and secure confirmed purchase orders.
• Build relationships with shop owners, purchase managers, distributors, cafés, hotels, gyms, and corporate buyers.
• Follow up on quotations, samples, pending orders, payments, and repeat purchases.
• Develop new sales opportunities through apartment communities, corporate offices, events, and local partnerships.
• Maintain a daily record of customer visits, leads, quotations, orders, sales value, and follow-up activities.
• Track competitor pricing, retailer feedback, market demand, and new business opportunities.
• Coordinate with management on sales targets, customer requirements, and market development.

Required Skills

• Strong communication, negotiation, and convincing skills.
• Confidence in meeting shop owners and business decision-makers.
• Ability to generate leads independently and close sales.
• Knowledge of FMCG, food products, retail sales, or distributor networks is preferred.
• Basic proficiency in WhatsApp, Excel or Google Sheets, and reporting.
• Self-motivated, target-driven, and comfortable with fieldwork across Vizag.
• Must be willing to travel locally for customer visits.

Performance Expectations

The selected candidate will be evaluated on

• New qualified customer leads generated.
• Retailer and distributor meetings completed.
• Confirmed orders and actual sales revenue generated.
• Number of active purchasing customers.
• Repeat orders and customer retention.
• Timely reporting and follow-up.

Preferred Candidate Profile

Candidates with existing contacts among grocery retailers, dry-fruit shops, supermarkets, FMCG distributors, or food-product wholesalers in Visakhapatnam will have an advantage.

How to Apply

Apply through Indeed with your updated résumé. Candidates should mention their previous field-sales experience, territory handled, and sales achievements.

Important: This role is intended for candidates who can actively develop customers and generate business. Applicants interested only in social media posting or office-based marketing are not the primary fit.

Pay

₹10,000.00 - ₹15,000.00 per month

Benefits

• Cell phone reimbursement

Work Location

In person