Video Editor & Content Creator

JOB DESCRIPTION & JOB SPECIFICATION Designation: Video Editor & Content Creator Primary Responsibilities: Responsible for conceptualizing, shooting, editing and producing engaging video content for the Company's digital marketing and brand communication activities. Ensure timely delivery of high-quality video assets that communicate the Company's products, services and brand proposition effectively across social media and other approved channels. Job Description: 1. Develop creative video concepts, content ideas, scripts and storyboards in coordination with the Marketing Head and Social Media Executive, based on the Company's marketing objectives and target audience. 2. Plan and execute video shoots for reels, shorts, product demonstrations, promotional campaigns, interviews, testimonials, behind-the-scenes content and other approved requirements. 3. Shoot high-quality videos using appropriate cameras, mobile devices, microphones, lighting equipment, tripods and other production accessories. 4. Create engaging video content that highlights products, product features, usage, customer benefits, business activities, promotional offers and other relevant subjects. 5. Conduct product-focused shoots that clearly present product appearance, features, condition and other relevant details, particularly for Open Box and Re-Commerce products. 6. Edit raw footage into polished videos using suitable editing software, incorporating appropriate cuts, transitions, captions, subtitles, graphics, music, sound effects and other visual elements. 7. Adapt video content into suitable formats, dimensions and durations for Instagram Reels, YouTube Shorts, Facebook, LinkedIn and other approved platforms. 8. Develop suitable opening hooks, visual sequences and storytelling approaches to retain viewer attention and improve content quality. 9. Coordinate with the Social Media Executive to understand the content calendar, campaign priorities, publishing deadlines and technical requirements of each platform. 10. Review feedback on edited videos and make necessary revisions to ensure alignment with the approved brief, brand guidelines and communication objectives. 11. Maintain and operate video-shooting equipment responsibly and ensure proper handling, storage and upkeep of cameras, microphones, lights and related accessories. 12. Organise raw footage, project files, edited videos, graphics and other production assets in the designated repository with appropriate file names and folder structures. 13. Research relevant video trends, creative techniques, competitor content and emerging formats and recommend ideas for improving the Company's video communication. 14. Ensure that video production follows approved brand guidelines, accurate product communication, applicable copyright requirements and internal approval procedures. 15. Complete assigned shooting and editing activities within planned timelines and coordinate proactively with the Social Media Executive whenever additional footage, reshoots or revised content are required. Role Specifications: Reporting to: 1. Manager – Marketing & Branding Position reporting into this role: Required Skills: 1. Video Shooting & Camera Handling 2. Mobile Videography 3. Video Editing Software & Techniques 4. Content Ideation & Concept Development 5. Scriptwriting & Storyboarding 6. Lighting, Framing & Composition 7. Reels, Shorts & Short-Form Video Production 8. Product Videography & Demonstration 9. Visual Storytelling & Creative Thinking 10. File Management & Production Planning 11. Coordination & Time Management 12. Audio Recording & Microphone Handling Primary Internal Interactions: Primary External Interactions: 1. Manager – Marketing & Branding 2. Social Media Executive 3. Sales Team 4. Franchise Operations Team 5. Employees and other internal participants involved in video shoots. 1. Customers participating in approved content 2. Influencers and Content Creators 3. Freelance Videographers 4. Equipment Rental Providers 5. External Agencies and Production Partners. Job Specifications: EducationalQualification: 1. Minimum of Bachelor degree holder in Mass Media 2. Qualification or certification in Videography, Film Making, Mass Communication, Photography, Video Editing or Content Creation preferred 3. A strong practical portfolio may be considered in place of a specialized qualification. Work Experience: 1. 1–3 years of relevant experience in video shooting, editing, videography or digital content production. Practical ability to independently plan, shoot and edit short-form video content is essential. PayScale 1.Location Job Location:. 2. Candidate’s Location: Key Result Areas & Key Performance Indicator Key Result Areas: Key Performance Indicator: Video Content Planning &Creation Minimum 95% of approved video content assignments completed within the agreed timeline. Video Shooting & Production Minimum 95% of planned shoots completed as per the approved content calendar. Video Editing Quality Minimum 90% of submitted videos meet the defined quality standards without major rework. Product & Promotional Content 100% of assigned product and promotional videos communicate approved information accurately. Content Delivery Timeliness Minimum 95% of raw footage and final video assets delivered to the Social Media Executive within the agreed timeline. Creative Development Minimum 4 new video concepts or content ideas proposed every month, subject to the approved content plan. Coordination with Social Media Team Minimum 90% of content assignments completed without avoidable delays arising from coordination gaps. Video Asset Management 100% of video projects, raw footage and final assets stored systematically in the designated repository.