Digital Marketing & Demand Generation Trainee

About Transdigital

Transdigital Technology Services is a Mumbai-based technology products and services company specializing in Digital Lending, Banking & Financial Services Technology, AI-driven Solutions, and Digital Engineering.

We offer proprietary lending technology platforms, enterprise software solutions, technology consulting, and digital engineering services to Banks, NBFCs, Fintechs, and other enterprises.

As we embark on our next phase of growth, we are strengthening our digital presence, brand positioning, demand generation, and B2B customer acquisition capabilities.

Website

www.transdigital.co.in

About the Role

We are looking for a smart, energetic, creative, and results-oriented Digital Marketing & Demand Generation Trainee to support our marketing, brand-building, and business growth initiatives.

The selected candidate will work closely with our leadership and business development teams to execute digital marketing campaigns, generate qualified business leads, build prospect databases, and strengthen our presence in the Banking, Fintech, and Enterprise Technology markets.

This role offers hands-on exposure to B2B Digital Marketing, Demand Generation, Account-Based Marketing (ABM), Lead Generation, and AI-powered Marketing Automation.

Key Responsibilities

Digital Marketing & Brand Building

Manage and grow the company’s LinkedIn and other relevant digital channels.

Create engaging social media posts, blogs, infographics, and marketing collateral.

Develop and execute social media content calendars.

Support SEO, website optimization, and organic traffic growth initiatives.

Research competitor marketing activities, industry trends, and content opportunities.

Demand Generation & B2B Lead Generation

Research and identify target customers across Banks, NBFCs, Fintechs, and enterprise organizations.

Build and maintain prospect databases, including companies, decision-makers, and relevant business information.

Support targeted LinkedIn outreach, email marketing, and outbound demand generation campaigns.

Assist in developing Ideal Customer Profiles (ICPs), buyer personas, and target account lists.

Support Account-Based Marketing (ABM) initiatives and personalized marketing campaigns.

Coordinate with the sales team for lead qualification, follow-ups, and opportunity tracking.

Digital Campaigns & Marketing Automation

Assist in planning and executing campaigns across LinkedIn, Google, email, and other relevant platforms.

Work with marketing and CRM tools for campaign management, prospect tracking, and lead nurturing.

Use AI-powered tools to improve content creation, prospect research, personalization, and marketing productivity.

Support landing page creation, email sequences, and marketing campaign workflows.

Experiment with new digital marketing channels and lead generation techniques.

Marketing Analytics & Reporting

Track website traffic, campaign engagement, lead generation, and conversion metrics.

Maintain marketing dashboards and prospect pipeline reports.

Analyze campaign performance and recommend improvements.

Monitor key metrics such as qualified leads, response rates, conversion rates, and cost per lead.

Prepare periodic reports for management on marketing and demand generation activities.

Desired Candidate Profile

Graduate in Marketing, Business Administration, Commerce, Mass Communication, IT, or a related discipline.

Freshers and candidates with up to one year of relevant experience are welcome.

formal training and understanding of digital marketing, B2B marketing, lead generation, and social media marketing.

Strong written and verbal English communication skills.

Good research, analytical, and organizational abilities.

Working knowledge of Excel, PowerPoint, and online research tools.

Familiarity with LinkedIn, Canva, SEO tools, Google Analytics, or CRM platforms is desirable.

Exposure to tools such as LinkedIn Sales Navigator, HubSpot, Apollo, Mailchimp, or similar platforms is an advantage.

Familiarity with AI tools such as ChatGPT, Gemini, or Perplexity is desirable.

Interest in IT Services, Software Products, Fintech, and AI technologies.

Personality Traits We Value

Energetic & Proactive

Takes initiative and enjoys exploring new opportunities.

Creative & Curious

Brings fresh ideas and experiments with marketing approaches.

Research-Oriented

Enjoys identifying companies, decision-makers, and business opportunities.

Results-Driven

Focuses on measurable outcomes rather than just activities.

Quick Learner

Adapts rapidly to new marketing tools and technologies.

Good Communicator

Can create professional content and communicate effectively.

Self-Driven

Takes ownership and completes tasks with minimal supervision.

What We Offer

Hands-on experience in B2B Digital Marketing and Demand Generation.

Opportunity to work closely with the CEO and business development leadership.

Exposure to Banking, Fintech, Digital Lending, AI, and Enterprise Technology markets.

Practical experience with LinkedIn marketing, SEO, email campaigns, CRM, and marketing automation.

Opportunity to experiment with modern AI-powered marketing and lead generation tools.

Training, mentoring, and career growth opportunities in Digital Marketing, Demand Generation, and Growth Marketing.

If you are passionate about digital marketing, enjoy researching businesses, creating campaigns, experimenting with AI tools, and generating real business opportunities, we would love to hear from you!

Company Website

www.transdigital.co.in

Pay

₹300,000.00 - ₹450,000.00 per year

Work Location

Hybrid remote in Mumbai, Maharashtra