TikTok Ads Performance Specialist

DISCLOSURES

The specific statements shown in each section of this job description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. The job’s responsibilities/tasks may be modified and/or expanded over time. The company will inform the personnel member when changes in the respective job description are made.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries.

As part of its Digital Marketing & Growth Division, EMS manages paid advertising systems designed to generate scalable and measurable business growth. TikTok represents a strategic expansion channel focused on short-form, creative-driven demand generation.

COMPANY WEBSITE

COMPANY PHONE NUMBER

(667) 309-5345

HR DEPARTMENT PHONE NUMBER

(667) 309-5345 ext 10

HR DEPARTMENT EMAIL ADDRESS

POSITION TITLE

TikTok Ads Performance Specialist

ALTERNATE TITLE(S): TikTok Performance Marketing Manager, TikTok Paid Media Specialist, Short-Form Paid Media Strategist, TikTok Growth Marketing Specialist, Performance Media Buyer – TikTok

COMPANY

Enterprise Management Solutions, LLC

DEPARTMENT

Marketing & Sales

DIVISION

Marketing & Sales

UNIT

N/A

ACCOUNTABLE TO

Chief Marketing & Sales Officer (CMSO)

ACCOUNTABLE FOR: Planning, launching, optimizing, and scaling TikTok advertising campaigns; developing structured creative testing systems; managing campaign budgets; ensuring accurate pixel and CRM tracking; analyzing performance data; and generating measurable lead and revenue growth for U.S.-based client accounts.

CLASSIFICATION

Exempt - Independent Contractor (Non-U.S.), W-8BEN

WORK SCHEDULE: Every Monday to Friday from 8:00 AM to 5:00 PM. The contractor must be actively available during these hours to collaborate with leadership, media buyers, and technical teams.

COMPENSATION RANGE

$6.00 – $7.50 per hour, based on experience, creative capability, and performance impact.

BENEFITS PACKAGE

Ineligible

ANTICIPATED TRAVEL

None

SUMMARY OF POSITION RESPONSIBILITIES

The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.

Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.

This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.

SCHEDULED DUTIES AND RESPONSIBILITIES

Campaign Strategy and Setup

Conduct structured intake to understand client offers, audience profiles, and KPIs.

Design campaign frameworks aligned with lead generation or revenue objectives.

Structure campaigns using appropriate objectives such as Lead Generation, Conversions, or Traffic.

Configure ad group segmentation based on testing methodology.

Launch campaigns using controlled budget allocation frameworks.

Creative Strategy and Testing Velocity

Develop structured creative testing plans.

Identify and script high-performing hooks with strong emphasis on the first three seconds.

Test multiple creative formats including UGC-style videos, native storytelling formats, problem-solution structures, and testimonial-based creatives.

Monitor creative fatigue and performance decay.

Analyze retention metrics and hook performance.

Scale high-performing creatives using structured iteration systems.

Audience Targeting and Optimization

Build broad targeting structures aligned with TikTok algorithm best practices.

Test interest-based segmentation when appropriate.

Monitor CPM, CTR, conversion rate, and cost per acquisition metrics.

Adjust bidding strategies and audience structures based on performance data.

Identify whether performance changes are driven by creative variables or audience structure.

Tracking and Attribution

Install and verify TikTok Pixel implementation.

Configure Events API when applicable.

Verify domain setup and event prioritization.

Align TikTok event tracking with GoHighLevel CRM capture.

Ensure UTM parameters are properly structured.

Conduct regular quality assurance checks to validate conversion accuracy and source attribution.

Budget Management and Scaling

Monitor daily and weekly spend pacing.

Maintain cost efficiency thresholds.

Reallocate budget toward high-performing creatives.

Prevent overspending during learning phases.

Implement structured scaling methodologies.

Review CRM pipeline quality to assess lead-to-revenue alignment.

CRM and Reporting Alignment

Ensure TikTok leads flow correctly into GoHighLevel.

Validate source attribution accuracy within CRM.

Provide structured weekly performance summaries.

Deliver monthly reports including spend, lead volume, cost per lead, creative performance breakdown, and scaling recommendations.

UNSCHEDULED DUTIES AND RESPONSIBILITIES

Respond to urgent campaign adjustments.

Participate in strategic planning sessions.

Remain updated on TikTok platform updates and algorithm changes.

Support broader paid media initiatives when required.

PHYSICAL DEMANDS

Primarily sedentary; extended periods of computer work, campaign monitoring, and data analysis.

WORKING CONDITIONS

Remote work environment with collaboration across U.S. time zones. Requires stable internet connection, reliable computer equipment, and professional virtual communication standards.

COMPETENCIES AND SKILLS

Strong understanding of short-form creative strategy and hook-based marketing psychology.

Proficiency in TikTok Ads Manager.

Experience