Business Development Executive (BDE)

Mailcot.com Join Mailcot App Job Title: Social Media App Business Development & Growth Manager Job Type: Full-Time Location: Gandhinagar Compensation: Monthly salary Opportunity: Long-Term Position 1. About the Opportunity I am looking for an experienced and motivated Business Development Manager to help build, launch, and grow a social media application into a successful business. I am looking for someone who understands both the business and growth sides of mobile applications. The ideal candidate will help develop the business strategy, attract users, establish partnerships, identify revenue opportunities, and build a sustainable growth plan. This is not simply a social media posting or digital marketing position. I need someone who can think strategically, identify business opportunities, develop relationships, and execute plans that produce measurable results. You will work directly with me to develop the business from the ground up and help turn the app into a growing company. 2. Key Responsibilities A. Business Development & Strategy Develop a comprehensive business development strategy for the social media app. Research the social media market, competitors, target audiences, and emerging trends. Identify opportunities to differentiate the app from competing platforms. Develop short-term and long-term business growth plans. Research potential business models and revenue streams. Identify strategic partnerships with companies, brands, organizations, and content creators. Prepare business proposals, presentations, and partnership pitches. Help establish measurable business goals and growth milestones. Identify opportunities to expand into new markets and audience segments. B. User Acquisition & App Growth Develop strategies to attract the app's first users and grow its user base. Create plans for acquiring the first 1,000, 10,000, and eventually 100,000 users. Identify and test effective user acquisition channels. Develop referral programs and invite-a-friend strategies. Explore community-building initiatives and ambassador programs. Develop strategies to increase registrations, active users, and repeat usage. Analyze user acquisition costs and campaign performance. Recommend ways to improve user retention and reduce uninstall rates. Develop experiments to determine which growth strategies work best. C. Strategic Partnerships & Business Relationships Identify and approach potential business partners. Build relationships with influencers, creators, brands, and online communities. Explore partnerships with organizations that can introduce new users to the app. Develop collaboration proposals and partnership offers. Negotiate partnership terms within agreed budgets and approval limits. Explore sponsorships, promotional partnerships, and co-marketing opportunities. Maintain a pipeline of prospective partners and track outreach. Build long-term relationships that support user growth and revenue generation. D. Influencer & Creator Partnerships Identify relevant influencers and content creators. Develop influencer outreach and collaboration strategies. Negotiate promotional campaigns within approved budgets. Explore creator referral programs and ambassador partnerships. Develop strategies to encourage creators to join and remain active on the app. Track the performance of influencer campaigns. Focus on partnerships that produce measurable registrations, engagement, or revenue. E. Monetization & Revenue Generation Research suitable monetization models for the app. Evaluate potential revenue streams, including: Advertising. Premium memberships or subscriptions. Paid features. Brand partnerships and sponsorships. Creator-related revenue opportunities, where appropriate. Business accounts or other premium services. Assess the advantages, costs, and risks of different revenue models. Develop a practical monetization roadmap. Identify potential paying customers and commercial partners. Help calculate customer acquisition costs, revenue per user, and other key financial metrics. Recommend ways to build recurring and sustainable revenue. F. Digital Marketing & Brand Growth Develop an overall marketing and brand positioning strategy. Plan campaigns across relevant platforms, including Instagram, TikTok, YouTube, Facebook, and other suitable channels. Coordinate with social media managers, graphic designers, video editors, and marketing freelancers. Develop launch campaigns and promotional strategies. Identify communities where the target audience is already active. Plan organic marketing campaigns and paid advertising experiments. Monitor campaign performance and recommend improvements. Ensure marketing activities support app downloads, registrations, engagement, and retention—not just views or followers. G. Product Strategy & Developer Coordination Work with app developers and designers to communicate business priorities. Collect feedback from users and prospective customers. Research competitor features and identify product opportunities. Recommend features that could improve engagement and retention. Help prioritize product improvements based on customer needs and business objectives. Coordinate with developers to support app launch plans. Assist with beta testing, launch preparation, and user feedback collection. Help ensure that product development aligns with the overall business strategy. Note: This is primarily a business development role. You are not expected to personally write app code, but you must be able to communicate effectively with technical teams. H. Market Research & Competitive Analysis Analyze competing social media applications. Study their user acquisition strategies, positioning, features, and monetization models. Identify gaps in the market and underserved audiences. Research target customers and their needs. Develop a clear value proposition for the app. Prepare competitor reports and actionable recommendations. Validate business ideas before significant money is invested