Performance Marketing

Key Responsibilities Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads. Develop performance marketing strategies focused on lead generation, customer acquisition, brand awareness, website traffic, and conversions. Set up and manage campaign objectives, audience targeting, budgets, bidding strategies, placements, and retargeting. Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign strategies. Monitor and optimize key metrics such as CPL, CPA, CPC, CTR, CPM, ROAS, conversion rate, and cost per result. Analyze campaign performance and make data-driven decisions to improve results and reduce acquisition costs. Set up and monitor tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking. Coordinate with the creative and social media teams to develop high-performing ad creatives, videos, and copy. Prepare weekly and monthly campaign performance reports with actionable insights. Manage advertising budgets efficiently and ensure campaigns meet client objectives. Research competitors, identify market opportunities, and recommend strategies to improve campaign performance. Manage multiple client accounts and communicate campaign progress, challenges, and results to the internal team.