Sales Executive — Educational AR Products (Ramayana AR Flash Cards)

Job Title

Sales Executive — Educational Augmented Reality (AR) Products (Ramayana AR Flash Cards)

About Mahhayatrah Entertainment

Mahhayatrah builds culturally-rooted digital learning products for children. Our Ramayana Augmented Reality (AR) flash cards combine storytelling, augmented reality, and tactile play to make learning engaging for ages 4–10. We’re looking for a driven Sales Executive to grow distribution, onboard dealers, and drive school, retail, and regional channel sales.

Role Summary

You will own field sales and distributor onboarding for the Ramayana AR flash card product. The role requires active travel across assigned territories, building relationships with distributors, retail chains, toy stores, school buyers, and education resellers. You will coordinate closely with marketing, product, and operations teams to execute promos, demos, and local campaigns that convert trials into recurring orders.

Key Responsibilities

Identify, prospect, and onboard distributors, sub-distributors, and dealer networks in assigned territory.

Close sales with retail stores, toy shops, school procurement teams, coaching centers, and e-commerce channel partners.

Conduct product demos and AR experiences for buyers, teachers, and parents; run in-store/demo events.

Manage territory sales targets, prepare weekly/monthly sales plans, and report pipeline updates.

Coordinate with marketing on local promotions, demo collateral, and point-of-sale materials; provide feedback from field.

Negotiate commercial terms, set pricing with dealers, manage credit limits and collections in coordination with finance.

Train distributor and dealer staff on product features, demo flow, and merchandising best practices.

Monitor competitor activities, market demand, and customer feedback; suggest product/packaging or pricing improvements.

Ensure timely order fulfilment by coordinating with operations; follow up on post-sales support and returns.

Maintain CRM data—contacts, leads, visits, orders, and collections—and prepare periodic sales reports.

Required Experience and Skills

2–5 years of B2B/B2C sales experience selling children’s educational products, toys, learning kits, AR/EdTech products, or school supplies.

Proven track record of onboarding distributors and building dealer networks.

Strong demo and presentation skills; comfortable conducting live AR demos to non-technical audiences.

Good negotiation, relationship-building, and closing skills.

Ability to travel frequently within territory (typically 60–80% travel).

Comfortable working independently in field roles, self-motivated, and result-oriented.

Basic familiarity with CRM tools (Zoho, HubSpot, Salesforce) and MS Office/Google Workspace.

Valid driving license or willingness to travel by public transport; own vehicle preferred but not mandatory.

Preferred

Prior experience selling to schools (K–12 procurement), toy retailers, or regional distributors in North India.

Contacts in school networks, retail chains, or toy distribution channels.

Knowledge of local languages (Hindi/Regional) and English.

Location and Travel

Based in Noida/ Ghaziabad/North Delhi or other North India hub.

Travel across assigned districts/states as required (frequent day trips and occasional overnight trips).

KPIs / Targets

Number of distributors onboarded per quarter.

Monthly revenue booked vs target.

Retail/dealer penetration and SKU sell-through rates.

Demo-to-order conversion rate.

Compensation (India guidance)

Suggested total compensation depends on experience and territory. Figures are gross monthly amounts.

Early-career (1–3 years): INR 22,000 – 30,000 base + performance incentives

Mid-level (3–5 years with distributor experience): INR 30,000 – 45,000 base + performance incentives

Senior/Highly connected (5+ years, proven network): INR 45,000 – 60,000 base + performance incentives.

Travel and food allowances will be reimbursed.

Incentive structure recommendations

Monthly/quarterly sales commission: 1–4% of net sales value or fixed per SKU sold; higher commission for new distributor sign-ups.

Onboarding bonus

one-time bonus for each qualified distributor onboarded (tiered by territory and expected monthly volume).

Travel allowance

fixed monthly conveyance + reimbursements for overnight travel (per company policy).

Quarterly/annual performance bonus tied to revenue, new channel expansion, and collection targets.

Pay

₹25,000.00 - ₹60,000.00 per month

Benefits

Cell phone reimbursement

Commuter assistance

Flexible schedule

Internet reimbursement

Work from home

Work Location

Hybrid remote in New Delhi, Delhi 110088