CRM Sales Executive

Job Description

CRM Executive

Job Summary

We are looking for a proactive and detail-oriented CRM Executive to manage customer relationships, improve customer retention, and drive repeat purchases for our growing jewellery brand. The ideal candidate should have experience in CRM operations, customer lifecycle management, database management, and customer engagement strategies within the retail, B2C, or D2C sector.

Key Responsibilities

Maintain and regularly update the CRM database, ensuring customer information is accurate and well-organized.

Develop and implement customer retention, loyalty, and engagement initiatives to encourage repeat purchases.

Analyze customer behaviour, buying patterns, and feedback to identify opportunities for improved engagement.

Plan and execute customer communication campaigns through WhatsApp, SMS, email, and calls.

Collaborate with the marketing and sales teams to align CRM activities with business goals.

Monitor campaign performance, prepare reports, and provide actionable insights to improve results.

Manage customer queries, feedback, and escalations while ensuring a positive customer experience.

Support store teams with customer data, clienteling activities, and repeat-purchase initiatives.

Segment customer databases to enable personalized communication and targeted marketing campaigns.

Track customer engagement metrics and recommend strategies to improve retention and customer lifetime value.

Key Requirements

2–4 years of experience in CRM, customer engagement, or loyalty management.

Experience in retail, jewellery, B2C, or D2C industries will be preferred.

Hands-on experience with CRM tools and platforms such as Gati, Unicommerce, or similar systems.

Strong analytical, communication, and coordination skills.

Ability to analyze customer data and convert insights into effective engagement strategies.

Good understanding of customer lifecycle management, customer segmentation, and retention techniques.

Proficiency in managing customer databases, campaign execution, and performance reporting.

A proactive, organized, and detail-oriented approach to work.

Preferred Candidate Profile

Experience in jewellery, premium, or luxury retail will be an added advantage.

Familiarity with omnichannel customer engagement and personalized marketing strategies.

Ability to work in a fast-paced, target-oriented environment.

Strong customer-centric mindset with a focus on building long-term customer relationships.

What We Offer

An opportunity to work with a growing and evolving jewellery brand.

Exposure to CRM strategy, customer analytics, and retention initiatives.

A collaborative work environment with opportunities for professional growth.

Pay

₹30,000.00 - ₹45,000.00 per month

Work Location

In person