Pre- Sales Executive SDR

Job Description

Pre-Sales Executive / SDR – Demo Booking

Company

Tagway

Experience

2–5 years

Department

Marketing & Sales

About Tagway

Tagway provides RFID inventory automation solutions for jewelry businesses, helping them complete stock checks faster, improve inventory visibility and reduce manual work.

Role Objective

Convert incoming enquiries and assigned prospects into qualified, attended product demos through calling, WhatsApp follow-up and effective appointment management.

You will work alongside our existing pre-sales executive and sales team to support a team target of 16 completed demos per working day.

Key Responsibilities

Call fresh leads promptly, prioritizing interested prospects and businesses that match our customer profile.

Handle a high daily calling volume across fresh leads, unanswered calls, follow-ups and older enquiries.

Understand the prospect’s business, inventory challenges, number of stores, inventory size, ERP and purchase timeline.

Explain Tagway’s value clearly and secure a demo with the business owner, decision-maker or relevant stakeholder.

Handle objections such as “busy with customers,” “send the price first,” “call later” and “my partner needs to attend.”

Agree on a suitable demo time and coordinate with the assigned sales representative.

Send confirmations, demo details and reminders through approved channels.

Reconfirm attendance, follow up on missed demos and arrange rescheduling.

Keep Zoho CRM updated with call outcomes, qualification details, demo appointments and next actions.

Report daily calling activity, qualified bookings, attended demos and reasons for cancellations or no-shows.

Performance Expectations

The following are initial targets, to be validated during onboarding against lead quality, connection rates and calling tools

Metric

Initial expectation

Daily outbound call attempts

80-100 fresh leads and follow ups

Qualified demos booked

10-16 qualified Demos

Completed demos from own bookings

9-12 completed Demos

Demo attendance rate

80%

Fresh-lead response

Follow the company’s working-hours SLA

CRM updates

Every call outcome and next action recorded the same day

Performance will be assessed on qualified demos attended, supported by calling productivity, follow-up discipline and CRM accuracy.

Required Skills & Experience

Proven experience in outbound tele sales, BPO sales, inside sales, pre-sales or appointment setting.

Demonstrated success converting calls into appointments or sales opportunities.

Strong spoken Hindi and English; additional Indian languages are an advantage.

Confidence speaking with business owners and handling objections.

Ability to sustain calling activity while listening carefully and qualifying prospects.

Experience using CRM software and managing scheduled follow-ups.

Strong ownership of appointments from first contact through demo attendance.

Preferred Background

Experience in B2B appointment setting, software sales, ERP, retail technology or jewelry-related solutions is preferred.

Candidates from BPO environments are welcome, particularly those with outbound sales and conversion targets. Customer-support experience alone is insufficient without evidence of selling or appointment setting.

Selection Process

Shortlisted candidates will complete

A discussion of previous calling volumes, appointment targets and actual results.

A mock call with a jewelry business owner.

Objection-handling exercises.

A short CRM and follow-up planning exercise.

Compensation

Fixed salary plus performance incentives linked to qualified, attended demos, with targets and qualification criteria agreed upfront.

Pay

₹10,000.00 - ₹34,000.00 per month

Work Location

In person