Digital Marketing Specialist

Job Overview: The Digital Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role requires a creative and analytical mindset, a deep understanding of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

Develop and execute digital marketing strategies, including SEO/SEM, email, social media, and display advertising campaigns.

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Identify trends and insights and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies through digital marketing.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications

Bachelor’s degree in marketing, communications, or a related field.

Proven working experience in digital marketing.

Demonstrable experience

Job Types

Full-time, Permanent, Fresher

Benefits

Health insurance

Paid time off

Provident Fund

Work from home

Work Location

In person