Showroom Sales Manager

Role Overview

Job Title

Showroom Sales Manager

Industry

Jewellery Retail

Total Experience

6 – 10+ Years (Mandatory experience in the Gold & Jewellery Industry)

Employment Type

Full-Time, Permanent

Department

SALES AND SUPPORT

Role Purpose

The Showroom Sales Manager is fully responsible for driving retail showroom revenue, floor team leadership, end-to-end customer experience, and operational controls for high-value gold, diamond, and precious jewellery.

This role requires a retail leader with deep domain mastery of Gold Purchase / Monthly Advance Savings Schemes (enrolments, regular collections, maturity retention, and redemption conversions), hands-on showroom operations (daily gold rate display, gross-to-net weight calculations, old gold exchange/URD, BIS Hallmark verification), and exceptional floor leadership to hit ambitious monthly sales targets.

Key Responsibilities

A. Showroom Sales Target Achievement & Revenue Growth

Drive and achieve monthly, quarterly, and annual showroom sales targets across gold ornaments (plain gold, antique, temple jewellery), bridal sets, diamond-studded collections, and bullion coins.

Monitor retail sales metrics

footfall-to-bill conversion rate, Average Transaction Value (ATV), Units Per Transaction (UPT), and gross margins.

Oversee bridal appointments and VIP high-net-worth client consultations, personally assisting in closing high-ticket sales.

Plan and execute festive sales drives (Akshaya Tritiya, Dhanteras, Diwali, Ugadi, Wedding/Bridal seasons) with tailored floor offers and targeted customer outreach.

B. Gold Savings & Advance Purchase Schemes (Chit / Monthly Plans)

Scheme Pipeline Leadership

Drive aggressive showroom-wide enrolment targets for the brand’s monthly gold purchase/advance savings plans.

Maturity & Conversion Management: Track upcoming plan maturities month-on-month; design proactive follow-up workflows so maturing scheme balances are redeemed for high-margin jewellery and bridal collections rather than simple bullion or cash exits.

Payment Discipline & Retention: Supervise counter follow-ups for lapsed or overdue monthly instalments via WhatsApp, SMS, and personal outbound calls to maintain active accounts.

Compliance & Redemption Transparency: Ensure floor sales staff accurately communicate scheme benefits (bonus months, making charge discounts, purity guarantees) and follow KYC norms (Aadhaar, PAN collection) without misrepresenting scheme terms.

C. Complete Showroom Floor Management & Operations

Manage daily showroom opening and closing protocols, including vault opening, counter tray layouts, security checks, and safe-locking procedures.

Ensure accurate daily updates of the Gold Board Rate (22K, 24K, 18K) across all electronic boards and POS billing terminals.

Oversee old gold evaluation and purchase (URD - Unregistered Dealer purchases): ensure accurate touch/carat testing (XRF machine analysis), stone-weight deductions, melting-loss standards, and customer consent before final billing.

Enforce BIS Hallmark (HUID) compliance across every piece displayed on the floor.

Maintain premium visual merchandising (VM) standards, window displays, lighting, tray hygiene, and showroom ambience.

D. High-Value Inventory & Vault Control

Lead mandatory daily opening and closing physical stock tallies (Gross Weight, Stone Weight, Net Weight, and Tag Count) against ERP balances across all counters.

Maintain zero tolerance for inventory shrinkage, pilferage, or untagged jewellery on the floor.

Coordinate with the central supply chain/inventory department for timely replenishment of fast-moving designs, bridal sets, and seasonal stock.

Supervise inter-branch stock transfers, repair/alteration tracking with karigars, and customer ornament cleaning/custom orders.

E. Team Leadership, Coaching & Floor Discipline

Supervise, mentor, and motivate a sales team of 15 to 40+ floor sales executives, counter heads, and billing staff.

Conduct daily morning floor briefings (daily targets, scheme quotas, stock highlights, focus designs of the day).

Train floor staff on gold purity nuances, hallmark identification, making charges/wastage calculations, objection handling, and closing techniques.

Manage shift rostering, attendance, grooming standards, sales incentive distribution, and annual performance appraisals.

F. Customer Relationship Management (CRM) & Local Marketing

Build and maintain a personal roster of repeat, elite, and family bridal buyers.

Drive post-purchase follow-up protocols, birthday/anniversary greeting routines, and tailored invites for private preview exhibitions.

Collaborate with the marketing team to execute local catchment activations, BTL promotional campaigns, and customer referral initiatives.

Mandatory Candidate Profile & Requirements

Experience: 6 to 10+ years of progressive retail sales experience strictly within the Gold & Jewellery Retail Industry, with at least 3+ years in a supervisory/managerial role (Showroom Manager / Assistant Store Manager / Floor Sales Head).

Domain Mastery of Gold Calculations: Complete mastery over

Gross weight vs. Net weight vs. Stone weight deductions.

Purity math

24K (999), 22K (916), 18K (750), and conversion to fine weight.

Value addition (VA), making charges per gram vs. percentage, and wastage rules.

Old gold exchange calculations, melting loss deductions, and Hallmarking (HUID) protocols.

Scheme Expertise: Thorough, practical experience running, selling, and reconciling monthly retail gold savings schemes (11-month plans, chit-type plans, advance booking schemes).

Showroom Handling: Proven track record of independently managing showroom operations, including vault management, daily opening/closing routines, security coordination, and handling multi-crore daily inventory.

Key Skills & Competencies

Sales & Commercials

High-ticket closing, conversion rate optimization, bridal sales pitching, retail margin protection.

Scheme Operations

Enrolment acceleration, instalment retention