Social Media Executive

Social Media Executive

Hoola Health | Bengaluru | Full-time | On-site | 0–1 Year Experience

About Hoola Health

Hoola Health is building a more human, accessible, and supportive approach to pediatric healthcare. We bring together pediatricians, therapists, child-development experts, nutritionists, and parents to make healthcare guidance simpler, more trusted, and easier to access.

We’re looking for a creative, people-first Community & Social Media Executive to help build and grow the Hoola community from the ground up. You’ll manage our WhatsApp communities, support Hoola’s social media presence, create engaging content, and work closely with healthcare experts and community volunteers.

This role is ideal for someone who lives on social media, has a strong sense of content, enjoys engaging with people, and genuinely wants to build meaningful communities.

What You'll DoCommunity Management

Set up, manage, grow, and moderate Hoola’s WhatsApp communities and groups.

Keep communities active, safe, welcoming, and valuable for parents.

Create and maintain community guidelines, particularly around sensitive topics such as child health and parenting.

Monitor conversations and ensure members have a positive community experience.

Identify common questions, concerns, and conversations within the community and share insights with the relevant teams.

Social Media Management

Support Hoola’s presence across Instagram, WhatsApp, LinkedIn, YouTube, and other relevant platforms.

Assist in planning and maintaining the social media content calendar.

Create and publish engaging posts, stories, reels, polls, and other social content.

Stay updated on social media trends, formats, features, and emerging platforms.

Identify opportunities to turn community conversations and insights into relevant social content.

Content Creation & Ideation

Write crisp, warm, conversational, and parent-friendly content.

Simplify information from pediatricians, therapists, nutritionists, and child-development experts into easy-to-understand content.

Generate creative ideas for social media and community engagement.

Develop content around parenting, child health, development, nutrition, and other relevant topics.

Repurpose expert insights, member stories, UGC, testimonials, and community moments into social content, with appropriate consent.

Expert Collaboration

Coordinate with pediatricians, therapists, child-development experts, nutritionists, and other specialists.

Support expert-led initiatives such as

AMAs

Live Q&As

Expert tips

Topic weeks

Educational sessions

Manage scheduling, promotion, communication, moderation, and follow-ups for expert sessions.

Collect common questions from parents and coordinate with the appropriate expert for responses.

Ensure expert-led content is reviewed for accuracy before publishing.

Volunteer Management

Recruit, onboard, and support community volunteers and moderators.

Train volunteers on community guidelines, communication style, response standards, and escalation processes.

Assign responsibilities and monitor volunteer activity.

Conduct regular check-ins with volunteers and provide feedback.

Recognise and motivate volunteers to keep them engaged.

Community Engagement

Plan and execute activities such as

Polls

Contests

Challenges

Themed days

Member spotlights

Interactive discussions

Pay

₹10,000.00 - ₹36,000.00 per month

Work Location

In person