Manager, Consumer Media & Advanced Analytics

Regeneron · Hyderabad

Senior

PayPay not listed

WhereHyderabadTelangana

TypeFull time

Posted27 Oct12 days ago, via Adzuna

Kaam checked

No fee, deposit or pay-to-apply signs

Good spoken and written English expected

Day work

No vehicle or licence needed

About this job

Role Overview Lead the Consumer Media & Advanced Analytics function, supporting commercial decision-making through media measurement, attribution, and advanced analytics. Own Marketing Mix Modeling (MMM) and promotional investment analytics to provide recommendations on resource allocation and marketing effectiveness. Lead expansion of Direct-to-Consumer (DTC) Media Analytics, including audience segmentation, campaign measurement, and media performance optimization. Drive advanced analytics ini…

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