Head –CRM cum Sales & Marketing

JOB DESCRIPTION Head –CRM cum Sales \& Marketing 1. Position Details

• Designation: Head – CRM cum Sales \& Marketing
• Industry: Real Estate / Property Development
• Experience: 5–8 years of relevant experience, including team leadership
• Department: Sales, Marketing \& Customer Relationship Management
• Reporting To: COO / CMO
• Location: Gurgaon
• Employment Type: Full-time

Job Purpose

The Head – CRM, Sales \& Marketing will be responsible for driving overall business growth through effective sales planning, marketing execution, lead generation, customer relationship management, and revenue optimization.

The position will oversee the complete customer acquisition and sales lifecycle, from brand awareness and lead generation to lead qualification, site visits, negotiations, bookings, customer engagement, and post-sales relationship management.

The key objective is to achieve sales and revenue targets, strengthen brand positioning, improve marketing ROI, enhance lead conversion, and build long-term customer relationships across the company's real estate projects.

• Key ResponsibilitiesA. Sales Strategy \& Revenue Generation
• Develop and execute annual, quarterly, and monthly sales plans for residential, commercial, plotted development, and other real estate projects.
• Establish project-wise sales targets, revenue forecasts, booking targets, and inventory movement plans in consultation with senior management.
• Lead the sales team to achieve monthly and quarterly booking and revenue targets.
• Monitor the sales pipeline, customer inquiries, site visits, negotiations, booking conversions, cancellations, and lost opportunities.
• Identify new business opportunities, target customer segments, investor groups, corporate clients, and potential channel partners.
• Develop pricing recommendations, sales schemes, promotional offers, and project positioning in coordination with management.
• Build relationships with high-value customers, investors, brokers, channel partners, and strategic referral networks.
• Review sales performance regularly and implement corrective measures to improve conversion and productivity.
• Coordinate with finance, legal, project, and customer service teams to support smooth booking and transaction processes.

B. Marketing Strategy \& Brand Management

• Develop integrated marketing strategies aligned with business objectives, project launches, sales targets, and inventory priorities.
• Plan and execute digital and offline marketing campaigns to generate awareness, inquiries, site visits, and bookings.
• Manage Google Ads, Meta Ads, social media, SEO, property portals, email marketing, events, outdoor advertising, and other relevant channels.
• Coordinate the creation of project brochures, presentations, advertisements, videos, landing pages, virtual tours, and sales collateral.
• Develop project-specific marketing plans based on location, price range, property configuration, target audience, and competitive positioning.
• Conduct market research, competitor analysis, customer profiling, and pricing comparisons.
• Manage marketing budgets, agency relationships, campaign calendars, and promotional activities.
• Track campaign effectiveness, lead quality, cost per acquisition, and return on marketing expenditure.
• Ensure project marketing materials and advertising claims are accurate and compliant with applicable RERA and other regulatory requirements.

C. Lead Generation \& Conversion Management

• Establish a consistent lead generation strategy across digital platforms, property portals, referrals, channel partners, and offline campaigns.
• Define lead qualification criteria based on budget, location preference, property requirements, purchase timeline, and buying intent.
• Ensure timely lead allocation, follow-up, and tracking through the CRM system.
• Coordinate with sales teams to convert qualified inquiries into site visits, negotiations, and bookings.
• Monitor lead-to-site-visit, site-visit-to-booking, and overall lead-to-booking conversion rates.
• Identify reasons for lost leads, missed follow-ups, cancellations, and low conversion.
• Introduce lead nurturing, remarketing, referral, and reactivation campaigns.
• Conduct regular reviews with sales and marketing teams to improve lead quality and conversion performance.

D. CRM \& Customer Relationship Management

• Own the strategy, implementation, and effective utilization of the company's CRM platform.
• Establish standard processes for lead capture, assignment, follow-up, customer communication, site visits, booking, and post-sales engagement.
• Ensure all leads, customer interactions, follow-ups, and sales stages are recorded accurately.
• Implement CRM automation for lead assignment, reminders, escalation alerts, customer communications, and management reporting.
• Monitor CRM adoption and compliance across sales, marketing, and customer relationship teams.
• Develop customer segmentation and personalized communication journeys for prospects, buyers, investors, and existing customers.
• Establish processes for handling customer feedback, complaints, escalations, referrals, and repeat business.
• Coordinate post-booking communication, payment reminders, construction updates, possession-related communication, and handover support with the relevant teams.
• Maintain customer data accuracy, confidentiality, appropriate access controls, and consent-based communication practices.

E. Channel Partner \& Business Development Management

• Develop and maintain relationships with brokers, channel partners, real estate consultants, and referral networks.
• Design channel partner engagement programs, project presentations, sales events, and incentive schemes subject to management approval.
• Track channel partner performance, lead contribution, site visits, bookings, and business generated.
• Identify new geographic markets, customer segments, and business development opportunities.