Retail Sales Executive

Sales Executive – Furnishings \& Home Décor

Department

Retail Sales

Reporting To

Store Manager / Sales Manager

Industry

Home Furnishings, Home Linen \& Décor

Job Objective

To understand customer requirements, provide suitable product recommendations, deliver an excellent in-store shopping experience, achieve assigned sales targets, and maintain effective follow-ups to convert enquiries into sales.

Key Responsibilities

A. Customer Handling \& Sales

• Greet customers professionally and understand their needs, preferences, budget, and intended usage.
• Recommend suitable fabrics, curtains, upholstery, home linen, carpets, rugs, and home décor products.
• Understand customer requirements regarding colours, designs, textures, measurements, quality, and functionality.
• Suggest suitable combinations and coordinate products to create a complete furnishing solution.
• Explain product features, quality, pricing, care instructions, and available customisation options.
• Convert walk-in customers and enquiries into confirmed orders.

B. Product Knowledge

• Develop strong knowledge of fabrics, their compositions, textures, durability, and applications.
• Understand home linen products, including bedsheets, pillow covers, comforters, towels, and bath linen.
• Learn about carpet types, sizes, materials, designs, and maintenance.
• Understand décor accessories and their coordination with different interior styles.
• Keep updated on new arrivals, collections, promotions, and ongoing offers.

C. Sales Targets \& Business Development

• Achieve monthly and individual sales targets assigned by management.
• Focus on increasing conversion rates, average bill value, and repeat purchases.
• Identify opportunities for cross-selling and upselling related products.
• Build long-term relationships with customers and encourage referrals.
• Maintain a healthy pipeline of pending enquiries and prospective customers.

D. Sales Follow-Up \& Customer Relationship Management

• Follow up with customers who have received quotations, fabric options, samples, or product recommendations.
• Contact prospective customers through calls and messages to close pending sales.
• Maintain records of customer enquiries, quotations, order status, and follow-up dates.
• Remind customers about pending selections, measurements, approvals, and payments.
• Maintain regular communication with existing customers to generate repeat business.

E. Day-to-Day Store Operations

• Ensure the store, displays, shelves, fabric books, samples, and product sections remain organised.
• Maintain proper product presentation and visual merchandising standards.
• Check product availability, stock levels, and sample condition.
• Coordinate with the store, billing, inventory, and dispatch teams for smooth order processing.
• Prepare quotations, sales orders, and customer details accurately as per company procedures.
• Ensure timely communication regarding delivery schedules, customisation, and order updates.
• Maintain accurate records of daily sales, customer visits, enquiries, and pending follow-ups.

F. Teamwork \& Coordination

• Coordinate with colleagues and management to achieve store sales objectives.
• Communicate customer feedback, product demands, and market trends to the management.
• Escalate customer complaints and service issues promptly.
• Follow company policies relating to pricing, discounts, payments, billing, and customer service.

Daily Reporting \& Accountability

The Sales Executive is expected to maintain and report

• Daily sales achieved against the assigned target.
• Number of customers attended and enquiries generated.
• Quotations shared and follow-ups completed.
• Orders confirmed and sales conversions achieved.
• Pending enquiries and the next follow-up date.
• High-value opportunities and customer feedback.

• 4. Key Performance Indicators (KPIs)

Performance will be evaluated on

• Achievement of monthly sales targets.
• Customer enquiry-to-order conversion rate.
• Number and value of follow-ups converted into sales.
• Average transaction value and cross-selling performance.
• Repeat customer sales and customer satisfaction.
• Accuracy of quotations, orders, and sales records.
• Store upkeep, discipline, punctuality, and teamwork.

Required Skills \& Qualifications

• Graduate with relevant retail sales experience of minimum 2years are required.
• Good communication, interpersonal, and customer-handling skills.
• Ability to understand customer needs and recommend suitable products.
• Basic computer skills and familiarity with billing or sales software.
• Strong follow-up skills, a target-oriented approach, and attention to detail.
• Presentable, proactive, organised, and willing to learn product knowledge.

Desired Attributes

• Customer-first attitude.
• Strong selling and negotiation skills.
• Ownership of individual sales targets.
• Professional behaviour and a positive attitude.
• Consistency in follow-ups and daily reporting.
• Ability to work collaboratively in a retail environment.

Pay

₹22,000.00 - ₹31,000.00 per month

Education

• Bachelor's (Preferred)

Work Location

In person