Senior Manager – Digital Marketing & Growth

Job Title: Head / Senior Manager – Digital Marketing \& Growth

Company

AAFM India – American Academy of Financial Management

Job Type

Full-Time \| Work from Office

Location

Moti Nagar, New Delhi

Experience

8–12 Years

Job Responsibilities

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, enrolments, and revenue growth.
• Plan and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube.
• Manage campaign budgets, lead quality, cost per lead (CPL), customer acquisition cost (CAC), and ROI.
• Build lead generation funnels and improve lead-to-enrolment conversions in coordination with admissions and sales teams.
• Manage CRM platforms such as Meritto, marketing automation, email campaigns, WhatsApp marketing, and retargeting.
• Oversee SEO, website performance, landing pages, and conversion rate optimisation.
• Lead content marketing across LinkedIn, blogs, webinars, newsletters, and video campaigns.
• Track campaign performance using GA4 and analytics tools; prepare weekly and monthly reports.
• Lead and mentor digital marketing teams, manage external agencies, and coordinate with internal departments.
• Strengthen AAFM India's digital presence and brand positioning in professional education, certifications, and financial services.

Skills and Qualifications

• MBA / PGDM in Marketing, Digital Marketing, or Business Management preferred.
• 8–12 years of relevant digital marketing experience, including 3–5 years in a leadership role.
• Strong hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, and analytics.
• Experience in CRM, marketing automation, lead nurturing, and performance marketing.
• Proven track record in lead generation, funnel optimisation, and conversion improvement.
• Strong leadership, analytical, communication, and team management skills.

Preferred Industry Experience

• Education, EdTech, BFSI, FinTech, Wealth Management, or Professional Certifications.

Key Performance Indicators (KPIs)

• Qualified lead generation and cost per lead.
• Lead-to-enrolment conversion rate.
• Campaign ROI and revenue contribution.
• Website traffic and organic growth.
• Brand visibility and team performance.

Compensation

Competitive salary based on experience, expertise, and business impact.

Pay

Up to ₹100,000.00 per month

Work Location

In person