Digital Marketing Manager

Social media management Plan and run a monthly content calendar for Facebook, Instagram and other relevant platforms. Create or brief posts, Reels, stories and ad creatives that follow each brand's design guidelines. Schedule and publish posts daily using scheduling tools. Reply to comments and messages, and route leads to the sales team quickly. Track trends and competitors, and suggest new content ideas. Meta Ads (Facebook & Instagram) Set up and manage campaigns in Meta Ads Manager for leads, traffic, messages and conversions. Build audiences: interest-based, custom, lookalike and retargeting. Run A/B tests on creatives, copy, audiences and placements. Install and check Meta Pixel and Conversions API events. Manage daily budgets and pause or scale ads based on results. Google Ads Run Search, Performance Max, Display and YouTube campaigns. Do keyword research, write ad copy and manage negative keywords. Set up conversion tracking with Google Tag Manager and GA4. Optimise bids, quality score and landing pages to lower cost per lead.