Braze Campaign Specialist / Developer - Wipro

Role Overview The Braze Campaign Specialist / Developer focuses on the day-to-day configuration, segmentation, asset assembly, and QA-ready staging of marketing campaigns, scheduled promotional broadcasts, and targeted lifecycle nudges within the customer engagement platform. Key Responsibilities Campaign Building & Configuration: Build and configure campaigns , branching multi-channel Canvases using Canvas Flow across Email, SMS, In-App Messages, and Push notifications. Audience Segmentation: …