Area Sales Manager ( FMCG Sector Only )

• Employment Type: Full-Time

Note ;- Apply Only FMCG Sector Experience Candidate

Job Summary: We are looking for an experienced, dynamic, and result-oriented Area Sales Manager (ASM) to lead our sales operations in the assigned territory. The ideal candidate will have a strong background in FMCG General Trade, with proven expertise in handling Super Stockists (SS), Distributors, and driving both primary and secondary sales.

Key Responsibilities

• Primary \& Secondary Sales: Take full ownership of achieving monthly primary billing targets from Super Stockists and Distributors, while aggressively driving secondary sales from retail outlets to ensure zero stock stagnation.
• Super Stockist (SS) \& Channel Management: Identify, appoint, and manage Super Stockists (SS) and Distributors across the territory. Ensure proper inventory management, ROI calculation, and timely settlement of claims/schemes.
• Target Achievement: Develop strategies to meet or exceed monthly, quarterly, and annual sales targets for the region.
• Channel Management: Build and maintain strong relationships with distributors, retailers, and key partners to ensure product availability.
• Operations \& Reporting: Monitor inventory levels, ensure compliance with company policies, and prepare sales reports for senior management
• Team Leadership: Lead, train, and mentor a team of Sales Officers (SO) and Territory Sales Incharges (TSI). Monitor their daily working, beat planning, and track productivity metrics (ECO, LPPC).
• Network Expansion: Expand the distribution network by penetrating new towns and increasing the retail footprint (Numeric and Weighted Distribution) for our product portfolio.
• Market Strategy \& Execution: Ensure the effective rollout of trade schemes, consumer promotions, and BTL activities. Track competitor activities, pricing, and market trends to provide actionable feedback to the management.

Requirements \& Qualifications

• Experience: 5 to 8 years of solid experience in FMCG General Trade sales (Candidates with experience in Edible Oil, Groceries, or Packaged Foods will be highly preferred).
• Proven track record of successfully appointing and managing Super Stockists and large distributor networks.
• Strong leadership, negotiation, and relationship-building skills.
• Proficiency in sales tracking tools/DMS and basic MS Excel for daily reporting.
• Must be open to extensive travel within the assigned region.

How to Apply

Interested candidates matching the above criteria can share their updated resume at

• Apply Here:- https://forms.gle/DFDty9fMUv1vw9d76

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• Education: Bachelor’s or Master’s degree in Business, Marketing, or a related field

Job Types

Full-time, Permanent, Fresher

Pay

₹40,000.00 - ₹70,000.00 per month

Benefits

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location

In person