Sales & Marketing Executive

We are looking for a dynamic and growth-oriented Sales Executive to drive business for our range of Cummins diesel generators and power equipment, including transformers, load banks, and light towers. This included both Sales and rental operations. This role involves a combination of business development, client relationship management, and coordination of project execution, making it ideal for candidates who enjoy both sales and operational involvement. Key Responsibilities 1. Sales & Business Development Identify and develop new business opportunities for: Diesel Generator (DG) sales Generator rental solutions Transformers, load banks, and light towers Generate leads through market visits, references, and industry networks Prepare and present techno-commercial proposals Negotiate and close orders with clients 2. Customer Relationship Management Build and maintain strong relationships with clients across industries Understand customer requirements and recommend suitable power solutions Ensure high levels of customer satisfaction and repeat business 3. Execution & Coordination Coordinate with internal teams for: Equipment availability Logistics and dispatch Site installation and commissioning Ensure smooth execution of orders from booking to billing Follow up on project timelines and resolve on-site challenges 4. Market Intelligence Track competitor activities and market trends Identify opportunities in rental and project-based power requirements Provide feedback to management for business improvement