Meta & Google Ads - Performance Marketing Executive

Meta & Google Ads Associate Company: PCS Media Employment Type: Full-Time Salary: ₹20,000-₹25,000/month (Based on Experience) Work Mode: Work From Home for the first 1 month, followed by Work From Office About PCS Media PCS Media is a performance marketing and automation agency helping businesses generate leads, appointments and sales through paid advertising, funnels, automation and AI. We work across Meta Ads, Google Ads, landing pages, VSL funnels, webinar funnels, WhatsApp automation and performance analytics. We are looking for someone who doesn't just “run ads.” We want someone who thinks about the complete marketing equation: Offer → Hook → Creative → Copy → Campaign → Landing Page → Lead Quality → Sales → ROI What You’ll DoMeta & Google AdsLaunch and manage Meta Ads campaigns Launch and manage Google Ads campaigns Monitor campaign performance daily Analyse CPL, CTR, CPC, CPM, conversion rates, ROAS and other important metrics Optimise campaigns based on actual data Identify winning creatives, audiences, hooks and offers Pause or scale campaigns based on performance Perform audience and competitor research Build retargeting campaigns Test multiple creative and messaging angles Copywriting & Script WritingYou will also be expected to think like a marketer. Responsibilities include: Write ad copies Write hooks Write headlines Write short-form video ad scripts Write VSL and UGC-style ad concepts Develop new advertising angles Research customer pain points, desires, objections and buying motivations We don't want someone who relies entirely on ChatGPT-generated generic copy. AI should help you think faster — not replace thinking. Creative DevelopmentYou don't have to be a professional graphic designer. However, you should be able to: Create advertising creatives using AI tools Give clear creative briefs to designers/editors Generate creative concepts Analyse competitor advertisements Identify why a creative is working Use tools such as ChatGPT, image-generation platforms, Canva and other AI tools Coordinate with video editors for performance creatives Reporting & AnalysisYou will: Prepare weekly performance reports Prepare monthly reports Identify what improved or declined Explain WHY performance changed Recommend the next set of actions Maintain campaign tracking sheets and dashboards A good report should not simply say: “CPL increased from ₹100 to ₹130.” It should explain: What changed, why it may have changed and what we're going to do next. Skills We’re Looking ForMeta Ads Google Ads Performance Marketing Copywriting Marketing Research Creative Strategy Excel / Google Sheets Basic analytics Understanding of landing pages and funnels AI tools for research, copy and creative production You’ll Be a Strong Fit If YouLook at ads and naturally wonder why they're working Understand psychology and consumer behaviour Can interpret numbers instead of blindly changing campaigns Enjoy experimenting with new hooks and creatives Follow advertising trends Think beyond targeting and campaign settings Are comfortable working with multiple client accounts Can communicate clearly about campaign performance Take ownership of results Bonus SkillsExperience with lead-generation campaigns Webinar funnels VSL funnels E-commerce Google Search Ads YouTube Ads Meta Pixel / Conversion API GA4 Google Tag Manager CRM systems Landing-page optimisation AI creative tools Compensation & Work Structure ₹15,000/month For the first 1 month, the role will be Work From Home. After the initial period, the position will transition to Work From Office . There will be significant learning exposure across multiple industries, campaigns, funnels and client accounts. We are looking for someone who wants to eventually become a strong Performance Marketer / Media Buyer / Creative Strategist , rather than someone looking for a routine ad-operations job. How to Apply Send us: Resume Campaigns you have previously managed, if any Screenshots/case studies of campaign results, if available 2-3 ad copies or scripts you have written Any creatives you have created using AI A short explanation of how you would analyse an underperforming Meta campaign Freshers with strong practical knowledge and marketing thinking are welcome to apply.