Sales Lead Management & Coordination Executive

Role Overview

Hydromo is looking for a proactive, highly organised and result-oriented Sales Lead Management & Coordination Executive to manage inbound enquiries, qualify prospects, coordinate with the sales team and drive effective lead progression towards business conversion.

The individual will serve as the first point of contact for prospective customers generated through multiple channels, ensuring timely communication, systematic lead qualification, consistent followups and seamless coordination between customers and the sales team.

The role requires excellent communication skills, strong follow-up discipline, data management capabilities and the ability to prioritise opportunities to improve sales productivity and conversion timelines.

Key Responsibilities

A. Inbound Lead Management & Qualification

Handle daily inbound leads generated through digital campaigns, website enquiries, referrals, social media and other sources.

Make initial calls to prospective customers to understand their requirements, project details, business needs and purchase intent.

Qualify leads based on defined business criteria, opportunity potential, urgency, location and other relevant parameters.

Assign qualified leads to the appropriate sales representatives based on predefined allocation criteria.

Ensure every new enquiry is contacted promptly and accurately recorded in the lead management system.

B. Lead Follow-ups & Sales Coordination

Manage an active pipeline of new, ongoing and carry-forward leads.

Conduct systematic follow-ups with prospects to collect pending information, understand buying timelines and assess the next steps.

Coordinate with sales representatives to facilitate customer meetings, technical discussions and site visits.

Ensure prospects receive timely responses and that no active opportunity is missed due to inadequate follow-up.

Support the sales team throughout the sales cycle by maintaining communication with prospects and facilitating progression towards conversion.

Escalate high-potential, urgent or delayed opportunities to management.

C. Lead Data Management & Sales Prioritisation

Maintain accurate, updated and well-organised lead databases.

Track lead status, source, customer requirements, follow-up dates, sales ownership and next actions.

Develop and maintain structured lead trackers and daily/weekly sales pipeline reports.

Identify high-priority prospects based on readiness, potential, urgency and engagement.

Organise customer and site visit schedules geographically, identifying location-wise and route-wise clusters to optimise travel time and sales team productivity.

Ensure proper documentation and visibility of all lead interactions and follow-up commitments.

D. Customer Communication

Handle daily telecalling, email communication and WhatsApp correspondence with prospective customers.

Communicate professionally and confidently with customers across different business segments.

Share preliminary product information, company details and relevant communication material.

Coordinate with technical and sales teams to obtain accurate responses to customer queries.

E. Outbound Calling & Other Assignments

Undertake outbound calling activities and targeted prospecting as directed by management.

Support specific sales campaigns, customer re-engagement initiatives and database activation.

Take ownership of additional sales coordination and lead management activities as required.

Expected Daily Workload

The role will involve managing a combination of fresh enquiries, ongoing prospects and outbound activities.

Indicative daily activity

Tele calling in bound queries new prospect calls per day and documenting requirements in CRM

Follow-ups with existing and carry-forward leads.

Customer requirement validation and lead qualification.

Coordination for sales meetings and site visits.

Database updates, lead prioritisation and reporting.

Additional outbound calls as assigned by management.

The actual calling volume will vary depending on incoming lead volumes and the active sales pipeline.

Education & Experience

Preferred Experience

Experience in the water treatment, wastewater management, industrial utilities or environmental solutions industry will be an advantage.

Alternatively, candidates with sales coordination, telecalling, inside sales, customer relationship management or business development experience in technical or industrial sectors may apply.

Fresh graduates or postgraduates with a strong interest in sales, excellent communication skills and a willingness to learn are also welcome.

Educational Qualification

Any graduate or postgraduate degree.

Candidates with technical or engineering backgrounds will have an added advantage.

Skills & Competencies

Excellent verbal and written communication skills.

Fluency in English, Hindi and Telugu is mandatory.

Strong telecalling, customer interaction and follow-up capabilities.

Good organisational skills and attention to detail.

Ability to manage multiple leads and prioritise tasks independently.

Proficiency in MS Excel, Google Sheets, email and WhatsApp communication.

Ability to maintain structured databases, trackers and reports.

Good interpersonal skills and the ability to coordinate effectively with sales and technical teams.

Proactive, disciplined, persistent and target-oriented approach.

Strong learning agility and willingness to understand technical products and solutions.

Product & Technical Knowledge

Hydromo will provide structured training on its products, solutions and services. The candidate will be expected to progressively develop

Understanding of Hydromo's water treatment and wastewater management solutions.

Basic knowledge of product applications, technical terminology and customer requirements.

Ability to understand preliminary project requirements and capture relevant technical information.

Confidence in communicating basic product information and coordinating technical discussions with the relevant teams.