Growth Marketing Manager

Role Overview

AiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data. You’ll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization. This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers.

Key Responsibilities

Product-Led Growth Strategy

Lead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization)

Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers

Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys

Feature Adoption & Usage Optimization

Use product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off points

Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage

Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones

User Segmentation & Personalization

Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns

Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage)

Data-Driven Experimentation

Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction)

Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges

Analyze experiment results to derive insights and feed back into product iterations

Cross-Functional Leadership

Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success

Contribute to go-to-market strategies for new features, including positioning, rollout, and user education

Collaborate on lifecycle marketing and retention strategies with Marketing teams

Voice of the Customer

Conduct user interviews, surveys, and usability tests to inform roadmap decisions

Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delight

Requirements

Experience

3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment

Data Expertise

Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics

Experimentation

Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies

Technical Acumen

Able to work closely with engineering to implement experiments, product improvements, and analytics events

Communication

Clear articulation of product decisions, backed by data and user insights

Project Management

Capable of managing timelines, dependencies, and cross-functional projects

Skilled in

Experience with onboarding SaaS SMB users and increasing feature stickiness

Familiarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap)

Background in UX, design, or front-end development

Hands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio)

Why Join AiSensy

Drive Core Growth

Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growth

Work with Experts

Collaborate with a talented team of product leaders, engineers, and growth marketers

Ownership & Impact

High degree of autonomy to build, test, and scale what works

Rapid Career Progression

Opportunity to fast-track your career in a fast-growing SaaS startup