Influencer Marketing executive

Role Overview

We are seeking a creative and data-driven Influencer Marketing Senior Executive with 2–6 years of experience in influencer partnerships, creator marketing, social media collaborations, and campaign management.

The ideal candidate will be responsible for identifying, onboarding, and managing influencers across platforms such as LinkedIn, Instagram, YouTube, and emerging creator ecosystems. The role will focus on generating measurable business outcomes, including brand visibility, lead generation, and community growth.

Key Responsibilities

Influencer Strategy & Execution

Develop and execute influencer marketing campaigns aligned with business and growth objectives.

Identify relevant influencers, creators, thought leaders, and industry experts across B2B, SaaS, Marketing, Business, AI, Entrepreneurship, and Startup ecosystems.

Build and maintain long-term relationships with creators and influencer agencies.

Create influencer outreach strategies and negotiate partnerships, deliverables, timelines, and commercials.

Campaign Management

Manage end-to-end influencer campaigns from planning to execution and reporting.

Coordinate with internal teams including Content, Design, Performance Marketing, and Growth.

Ensure influencers create content aligned with AiSensy's brand positioning and messaging.

Monitor campaign performance and optimize ongoing collaborations.

Content & Brand Partnerships

Collaborate with influencers to create engaging content formats such as

Product reviews

Educational content

Case studies

Webinars and live sessions

Social media campaigns

Founder-led content

Drive co-marketing opportunities with creators and industry communities.

Analytics & Reporting

Track campaign KPIs including

Reach

Engagement

Leads generated

Cost per lead

Conversion rates

ROI

Prepare regular performance reports and provide actionable insights.

Identify high-performing creators and scale successful partnerships.

Market Research

Stay updated with creator economy trends, influencer marketing best practices, and platform updates.

Continuously discover emerging creators and untapped partnership opportunities.

Requirements

Must Have

2–6 years of experience in Influencer Marketing, Creator Partnerships, Brand Marketing, Social Media Marketing, or Growth Marketing.

Proven experience managing influencer campaigns end-to-end.

Strong understanding of Instagram, LinkedIn, YouTube, and creator ecosystems.

Excellent communication, negotiation, and relationship management skills.

Experience working with influencer outreach and tracking tools.

Strong analytical mindset with the ability to measure campaign effectiveness.

Good to Have

Experience in SaaS, MarTech, B2B, Startup, or Technology companies.

Familiarity with WhatsApp marketing, conversational marketing, or digital growth strategies.

Experience managing LinkedIn creators and business influencers.

Understanding of performance marketing metrics and attribution.

Key Success Metrics

Influencer-sourced leads and pipeline contribution

Campaign ROI

Brand reach and engagement growth

Creator network expansion

Cost efficiency of influencer campaigns

Quality and consistency of influencer-generated content

Why Join AiSensy?

Opportunity to work with one of India's fastest-growing WhatsApp engagement platforms.

Ownership-driven culture with high growth opportunities.

Exposure to top creators, founders, marketers, and business leaders.

Fast-paced startup environment where your work directly impacts business growth